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October 10, 2019
Digital, eCommerce, Marketing Strategy

Christmas is coming!

As ever, the year seems to have flown by with the customary gasps of disapproval at the likes of Myer for showcasing their festive displays in September, being voiced regularly by the masses. Whilst this may seem a tad early,

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By Louise Ottewell
0
May 2, 2019
Brand, Marketing Strategy

Sell the benefit, not the comparison

All too often, businesses compare their product or service with their competitors in marketing campaigns which might on the face of it seem logical, but often means they miss out on communicating the value of their offer directly to their

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By Louise Ottewell
0
February 22, 2019
Brand, Marketing Strategy

You’ve got the leads, so now what?

You’ve done everything right – your brand is killing it, your digital presence is well balanced, your products and services meet the needs of your customers and your website and brochures are well written, contain beautiful imagery and are up

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By Louise Ottewell
0
Man and woman from 1940s gazing into crystal ball
December 6, 2018
Digital, Marketing Strategy

Marketing in 2019 – what you need to know

As 2018 draws to a close and the festive celebrations gather momentum, December is also traditionally the time of year when conversations centre around how fast time is passing us by - before we know it, we’ll be ringing in

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By Louise Ottewell
0
November 1, 2018
Brand

Sorry (not sorry!)

We have all been on the receiving end of less than satisfactory customer service at some point in our lives, which is why it is understandably unsettling when your company is the one who has provided it. Handled correctly, complaints

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By Louise Ottewell
0
Two children writing a book - the pen is mightier
August 29, 2018
Content marketing

The pen is mightier

In an era of rapid, technological revolution and an over-crowded market where consumers are constantly bombarded with advertising and social media updates, the written word is arguably more important than ever. We consume a lot of content – it’s just more

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By Louise Ottewell
0
Boy with slingshot, 1950s
July 6, 2018
Brand, Marketing Strategy

Marketing – the Ultimate Moving Target

Marketing your business for success is a tricky beast – it’s not a case of ‘set and forget’, it’s a constantly moving target and if you’re not careful, it can run away from you and take on a life of

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By Louise Ottewell
0
A picture paints a thousand words - Forte Marketing
June 1, 2018
Brand

A picture speaks a thousand words

As the old saying goes, a picture speaks a thousand words, but which of those thousand does your company say? Your imagery is one of your strongest communication tools, so it needs to shout loudly enough to stop people in

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By Louise Ottewell
0
Ladies reading newspaper
May 1, 2018
Brand, Direct Mail, Print

In print we trust

We’re all familiar with the term ‘retro’. It’s used most frequently in the context of fashion, music, décor, food and anything connected to trends which have been and gone, only to rise like a phoenix from the ashes once more

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By Louise Ottewell
0
1940s child baking cake
February 28, 2018
Brand

Baking the best Consistency Cake

Who doesn’t love a delicious cake?! But it has to taste amazing – it’s no good if it looks the part but fails to live up to the expectations of your taste buds. Conversely, it could be a fantastic cake, but

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By Louise Ottewell
0
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