Search Engine Optimisation (SEO)

1 “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” (Moz.com)

Did you know there are over 200 factors that make up Google’s ranking algorithm? (source: backlinco.com)

With page level keywords and content counting towards below 15% of that total calculation, you need an SEO agency that can help you take advantage of the full 100% solution.

SEO 360 – a complete Search Engine Optimisation solution

We help clients increase quality search traffic by providing results oriented and tailor-made SEO solutions. Through analysing your digital strengths and weaknesses alongside your competitors search clout, we identify the best tools to help you rank higher.

With clients throughout Australia, we are a full-service SEO Cairns based agency. Our SEO services include keyword research, content marketing, website and technical optimisation. Whilst also helping you improve your online reputation and domain authority.

Research and competitor insights

In order to develop a targeted SEO roadmap, we dig deep into your website’s search engine performance, carrying out organic research to identify the best keywords to focus on and enrich your web content.
Through investigating your competitors best keywords, traffic, content and by monitoring their online marketing activities, you will know exactly what you need to do to rank higher whilst at the same time, discovering new keyword opportunities.

To form a complete SEO 360 strategy, we also assess your technical SEO performance, backlinks and overall online reputation.

Children researching their competitors
Child painting content

Content marketing

Combining technical know-how with creative craftmanship, we don’t just write SEO friendly content, we deliver customer-centric copy. With user experience and behaviour signalling to search engines how relevant your website is, we ensure your site doesn’t just tick the SEO box but helps engage your website visitors effectively.

By forming a content plan directly linked to the most valuable keywords, your content marketing will directly align to increase quality traffic from search. We actively monitor and revise your content to ensure your copy is unique and search engine friendly.

Website and technical optimisation

Sometimes, we need to get under the bonnet to fully realise the potential of your website. From ensuring your website is secure (http to https) through to speed optimisation, your site will be optimised to improve your ability to rank higher in search.

With a strong emphasis on the mobile experience, search engines place priority on this device so naturally, your website should work seamlessly when customers are accessing it on their phones. Our technical solutions will help identify and implement enhancements to ensure you don’t get left behind in today’s mobile age.

Two children writing a social media blog post about their day in the 1950s

Online reputation and domain authority

Whilst your reputation offline has probably been carefully accumulated over many years, we make it our focus to ensure you are seen as a trusted, well respected, thought leader online.

We help improve signals that contribute to domain authority from reviews and recommendations, through to increasing inbound links for external referral sites.

If increasing online reviews and recommendations is part of your marketing strategy, we can provide the tools to build your digital reputation.

SEO Jargon Buster

SEO can be a confusing and mind boggling topic, so let’s break down some jargon and myths. Simply click on the term below to reveal its definition.

This is specifically unpaid website traffic that has been generated from SERPS (Search Engine Results Pages). The core focus of SEO is to generate more organic search traffic.

Search Engine Results Pages (SERPS) are the pages displayed by search engines in response to a query by a searcher (source: Wikipedia).

Pay-Per-Click (PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to ‘earn’ those visits organically. Search engine advertising is one of the most popular forms of PPC (source Wordstream). Note: this is not SEO. Find out more about our search engine advertising solutions.

The words and phrases that searchers enter into search engines, also called ‘search queries’ (source Moz.com).

The h1 is an HTML tag that indicates a heading on a website (source Neil Patel).

Page titles and meta descriptions are small HTML tags which search engines use when displaying a webpage in search results. The page title appears as the blue heading, whilst the description is the sentence underneath.

From Google’s perspective, domain authority is like your website’s reputation as a thought leader (source Hubspot).

Backlinks are especially valuable for SEO because they represent a ‘vote of confidence’ from one site to another (source Moz.com).

If you take marketing seriously and want to grow your business with local experts, say ‘hello’ and arrange a complimentary consultation – it’s how all great partnerships begin.