Google has announced that from July 1 2023, its Universal Analytics (UA) platform will no longer be available and will be replaced with Google Analytics 4 (GA4)
UNIVERSAL ANALYTICS IS GOING AWAY
GOOGLE HELP DOCUMENT
Whilst July 2023 seems like you have plenty of time to make the switch, there are some critical reasons why you need to begin planning your move to GA4 now.
Start now!
GA4 will not contain any historical data migration
REASON 01
The reporting metrics in GA4 are different
REASON 02
It will take a bit of time to set up and configure GA4
REASON 03
If you need assistance with setting up and correctly configuring your GA4 property, we can help. Get in touch and we can ensure you are prepared for the UA to GA4 switch.