WHY YOU SHOULD BE MOVING TO GA4. NOW!

By Darren Baines

Google has announced that from July 1 2023, its Universal Analytics (UA)  platform will no longer be available and will be replaced with Google  Analytics 4 (GA4)

UNIVERSAL ANALYTICS IS GOING AWAY

GOOGLE HELP DOCUMENT

Whilst July 2023 seems like you have plenty of time to make the  switch, there are some critical reasons why you need to begin planning  your move to GA4 now.

Start now!

GA4 will not contain any historical data migration

REASON 01

The reporting metrics in GA4 are different

REASON 02

It will take a bit of time to set up and configure GA4

REASON 03

If you need assistance with setting up and correctly configuring your  GA4 property, we can help. Get in touch and we can ensure you are  prepared for the UA to GA4 switch.