Regardless of the project size, at Forte we use the same approach in terms of technology stack, visual design, user experience and methodology.
This stage is designed to help visitors get information without the need of human interaction (however in some instances human help is required).
The first type of website that comes to mind within this stage is an eCommerce site. And although this is the most common, it is not reduced to this alone.
The last step is transformation, which, when in practice, becomes a continuous and cyclical stage. Initiatives at this level use different technology tools to expand the capabilities of a business.