By: Darren Baines / March 28, 2022
Tags: Brand, Digital

Claiming your .au domain

Businesses or organisations with an existing .com.au, .net.au, org.au, asn.au, id.au, gov.au or edu.au can now claim their .au domain. From 24 March to 20 September 2022, the .au Domain Administration is allowing businesses and organisations with at least one of these existing domains, to join their priority allocation process.

How to claim your .au domain

With the priority allocation process now open; businesses or organisations wishing to register a .au domain will need to follow this process:

  • Request a priority token from https://priority.auda.org.au.
  • The token will be emailed to the email address used to register your current Australian domain (.com.au, .org.au etc). Please make sure you have access to the email address in advance.
  • Use one of the verified .au retailers to register your new domain.
  • Enter your contact details, along with your ABN or ACN and priority token.
  • Complete your registration request and payment for the new domain.

How Forte Marketing can help

If we have already registered your existing Australian domain, all you need to do is notify Forte Marketing that you’d like us to proceed with registering the .au equivalent.

If you have registered your existing Australian domain yourself or with another supplier, we can still help. Just supply us with the following details:

  • Your priority token;
  • The .au domain you wish to register;
  • Supporting contact details, ABN or ACN.

We can also centralise your domain portfolio, ensuring your digital assets are safe and secure in one location.

For more information about the .au domain, click here.

Why do I need to do this?

You don’t have to do apply for a .au domain. However, if you don’t claim the domain, someone else may do. Claiming it now will help protect your business in the future.

You need to be quick!

If your company or organisation shares its name with a brand or entity with a similar name, it is possible multiple applications for the .au domain will be received. If there are additional claimants (for example, someone else owns the .net.au version of your .com.au domain name), Auda’s Priority Allocation Process will determine who can register the equivalent .au domain name.

Therefore, if you don’t register your interest before 20 September, you could potentially miss out on your .au domain.

Darren Baines

Marketing Specialist & Director

Darren is an experienced marketer, having worked both client and agency side to deliver digital and traditional campaigns.

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