Digital Marketing Cairns & Beyond
When our clients invest in digital marketing, they choose to work with us because we do what we say we are going to do, when we say we are going to do it, and get results. Whether you need a new website, want to rank higher on Google, or improve sales, we help you get there.
Combining local and global experience with technical know-how and creative craftmanship, we break down digital jargon to comprehensively articulate how we utilise a wide range of digital, social media, search engine or email marketing techniques to help our clients achieve success online.
Online Marketing Services
Rather than a ‘one-size-fits-all’ approach to SEO, content marketing or social media, we keep our digital marketing methods up to date by constantly learning, plus we are Google Certified.
By continually evolving, we remain at the forefront of the industry and can anticipate the intent of your customers and search engines.
Over the last few years, we’ve not only delivered great work, but through monthly reporting and optimisation, we’ve kept growing our clients’ online exposure.
Website Development & CRM
We take websites seriously. So much so that we go beyond coding to drill down deeper and make your website the envy of your competitors by delivering the best user experience possible, to your customers. A great website relies on more than just stylish themes and must also ensure that visitors can use it effortlessly on any device to understand and ‘click’ with your product or service.
In a data driven age, we also help clients harness the power of Customer Relationship Management (CRM) tools to build better relationships with potential and existing customers.
Search Engine Marketing
If you’re looking to rank higher than your competitors on Google, you need an agency who goes beyond keyword stuffing and minor web-page optimisation.
A complete, full-service Cairns-based SEO agency, we get to the bottom of what's holding you back on search engines. We implement content and technical improvements, whilst also enhancing your overall domain authority to give you the best chance of leapfrogging your competitors.
Equally, we understand that a long list of boring ‘to-do’s’ is never going to get finished, so let us take care of them for you and allow you to focus on your core business.
Digital marketing utilises online channels such as social media, search engines, internet advertising, email and other digital technologies to reach, engage, support and acquire customers. Unlike traditional marketing methods, digital marketing is seen as more agile and interactive, due to its access to real time data. This access enables activities such as optimisation and multivariant-testing, which is a method to continually improve the performance of marketing activities.
Search Engine Optimisation (or SEO for short) is the process of increasing quality traffic to a website, through activities that improve a website’s position for relevant keywords on search engines. It is often seen as an important digital marketing tool as it enables you to capture people looking for your service or product. Due to its organic nature, customers often place more trust and authority on high-ranking websites, which leads to more sales.
Content marketing plays a pivotal role in digital marketing as it helps answers your customers’ questions and provides an opportunity to tell a brand’s story in many different mediums. Often linked in inbound marketing and SEO, content marketing can include blogs, videos, frequently asked questions and ‘how-tos'.
Every digital marketing strategy is different, which is why we like to get to know you, your needs and your customers before we tailor a plan to achieve the success you are looking for. As a starting point for your digital marketing strategy, it is important for a campaign to have a clear set of objectives, an understanding of customer groups and their pain points or needs that your product or service can meet or fulfil. Also, consider how it sits within the overarching marketing strategy to ensure it supports the company goals, and explore whether there are existing offline campaigns that can be adapted for digital.
A successful digital marketing campaign requires a strong team that covers a range of disciplines from content creation, SEO, graphic design, videography and web development. This, combined with a proven track record of delivering campaigns that meet or exceed objectives, will help you identify an agency that is right for you. To find out more about our in-house digital marketing capabilities and our success, please feel free to organise a free one-hour consultation with us.
Similar to other online activities, a good set of tools will help you get ahead of the competition, measure the right KPIs and optimise your strategy in a continuous way. In a constant changing environment, it is quite difficult to list a comprehensive set of tools and applications, however it is important to understand the different set of categories and find the right tool for your business needs. Some of these categories include: Analytics (Google Analytics, Mixpanel), Search Engine Optimisation (SEMRush, Ahrefs), Email Marketing (Mailchimp, Campaign Monitor), Content Marketing (Hubspot, Canva), Conversion Optimisation (Unbounce, Hotjar, Optimizely), and the list goes on. Certainly, you don't have to use them all but identifying where the pain points and weaknesses of your business are, could be a good starting point to select the right tools for the job.