Marketing for growth FREE DIAGNOSTIC TOOL Marketing for growth Step 1 of 6 - Website 16% Do you have a website?* Yes No What is your web address? When was the last time you updated your website?* Less than a month ago 1 to 3 months ago More than 3 months ago What type of updates did you perform? New content Updated existing content Website / Plugin maintenance Security updates Why did you update the content? New service / announcements Target new keywords / SEO Replace old content Match our competitors Just fancied a change How do you measure the success of your website? Site visits or user behaviour Leads Generated or Goal Conversions Ecommerce Sales Telephone Calls Search Position for Keywords Do you monitor your search performance?* Yes No Do you actively update your Google My Business page?* Yes No How would you rate your search presence?* We rank strongly for all our target keywords We rank well for most of our keywords Our competitors outrank us for most of our keywords We have no idea Is your business prominent for local SEO?* Yes No I have no idea what "local SEO" is Which of these tools do you use?* Yoast SEO Google Analytics Search Console Website Grader Speed Insights Other Which social media platforms do you use?* Facebook Instagram LinkedIn TikTok Snapchat Twitter Other How frequently do you post on social media?* Daily A few times a week Weekly Monthly I can't remember What type of content works best for your social media presence?* Professional photography Real images of the business in action Memes Professional video Amateur video Story type updates No idea What are you social media objectives?* Grow our audience Interact with followers Increase sales Keep customers informed No idea Do you keep a database of your current and previous customers?* Yes No How frequently do you communicate with your customers via email or direct mail?* Weekly Monthly Every few months A couple of times a year Never How do you monitor customer sales and interactions?* CRM Database such as Excel or Access POS Email We don't Which marketing channels are most effective at generating new business for you? Social Media Marketing Website / Blog Search Engine Marketing Advertising (TV, Radio, Press) Networking Referrals / Word of Mouth Events Direct Mail / Email PR Video / Podcasts Do you write content for your business?* Yes No Select the type of content you produce: Blog Website updates E-newsletters Social media posts Printed material E-books Case studies Other Do you produce editorial pieces for the newspaper, TV or radio?* Yes No Do you understand the importance of content but struggle with planning and writing it?* Yes No Your WebsiteImproving your website and keeping it running smoothlyEnhancing your web presenceA website will help you develop your online visibility and reputation. You should consider creating a website to promote your organisation, product and / or service. We can help you get online quickly. Book a free consultation to see how you can begin enhancing your online presence. To find out more about how a website can boost your business, organise a free no-obligation consultation with us. Frequency of website updatesGreat work! Regular website updates are important for website security, SEO and keeping your audience informed. Regular website updates are important for website security, SEO and keeping your audience informed. If you’re struggling to keep your website fresh and operating smoothly, learn more about our Web Care Plan. Regular website updates are important for website security, SEO and keeping your audience informed. Without them, you could be at risk of being hacked, or parts of your website becoming slow or difficult to use. If you’re struggling to keep your website fresh and operating smoothly, learn more about our Web Care Plan. Keeping your website updatedAdding new content to your site regularly is awesome. Ensure your new content works hard for you with SEO360.Don’t forget to regularly add new content to your website. Fresh new content helps keep your site up to date which helps SEO and keeps your customers informed. Learn more about our Content Marketing Plans.Updating out of date content ensures your customers know what is happening in your business. It also tells search engines that your site contains the latest, relevant information which is good for SEO health.Updating out of date content ensures your customers know what is happening in your business. Don’t forget to regularly add new content to your website. Fresh new content helps keep you site up to date which helps SEO and keeps your customers informed. Learn more about our Content Marketing Plans.Good job on maintaining your website. Keeping your website running smoothly and plugins up to date is important. Keep it up!If you don’t maintain your website, you could be losing business through poor SEO or user experience. If you’re struggling to keep your website fresh and operating smoothly, learn more about our Web Care Plan.Keeping your website running smoothly and plugins up to date is important. Keep it up!It is vital that you protect your website from hackers and safeguard you and your customers’ data. If you don’t maintain your website, you could be at risk of exposing sensitive data or being hacked. If you’re struggling to keep your website fresh and operating smoothly, learn more about our Web Care Plan.Content types and updatesNews and blog updates are great. Keep it up. If you’re not making regular announcements and adding news stories or case studies, think about regular, relevant updates you can make to your site. Download our Editorial Content Planner to help you schedule content updates for your website. Awesome job on extending your online visibility through targeting new keywords. Our SEO tools that help you improve your search presence, track competitors and continue to grow quality traffic. Find out more about how SEO360 can support your website here. Try to increase quality to your website by targeting new keywords and strengthening your position with existing keywords. Our SEO tools that help you improve your search presence, track competitors and continue to grow quality traffic. Find out more about how SEO360 can support your website here. Keeping your content fresh is important. Keep it up! Take some time to ensure your website content remains up to date. Replacing old photos and updating team members is a good start. Keeping your content fresh is important. Keep it up! If you want to monitor what your competitors are doing online and stay ahead, learn more about SEO. If you just fancied a change, that’s fair enough. You da boss. You can do what you want when you want and we respect that! Measuring the success of your websiteSite visits are a good indication of interest in your product, service or company. User behaviour can help identify performance issues and potential improvements for a website. It is great to see you are measuring your website’s performance by leads or goal conversions. Did you know you can use goal conversion tracking against traffic sources? This means you can work out how effective your different marketing channels are. We advise our clients to set some goals for their website, whether that is a quote request, click to call, or another form of data collection. If you want to learn more about lead funnels and goal conversion tracking, organise a free consultation with us.Tracking online sales and reporting regularly on how these compare month and month, or year on year, will help you continue to monitor the success of your website. Keep an eye out for ecommerce conversion rates across different devices. If your mobile ecommerce conversion rate is underperforming, you should take action to make sure you’re not missing out on sales. If you are selling products or services directly through your website, it is important to use ecommerce analytics to identify sales trends, purchase behaviour and customer acquisition channels. If you want to learn more about ecommerce conversion tracking, organise a free consultation with us.By simply asking customers how they find you when they call, is an excellent way of discovering firsthand which marketing channels are working. Is your website ranking well in search engines for keywords or phrases? If not, you could be missing out on a lot of potential business. Talk to us about our SEO360 tool. SEOImproving your SEO performanceMonitoring search performanceAs you already monitor your search performance, you should be identifying new opportunities to grow quality traffic or surpass your competitors. If you want to monitor what your competitors are doing online and stay ahead, learn more about SEO360. If you’re looking to generate more leads or online sales, search engines can provide high quality visitors who are looking for products or services that you potentially provide. We can help you understand your current search visibility and provide a plan to get you more quality traffic. Organise a free consultant to find out more. Google My BusinessWell done on keeping your GMB page up to date. With COVID-19 affecting how businesses operate, customers may be wondering if you’re still open and if you’re providing the same services or products. Keeping your page up to date with your latest opening times, locations, products and services, will help keep your customers informed. If you have not updated your Google My Business page in the last few months, make sure you do so. With COVID-19 affecting how businesses operate, customers may be wondering if you’re still open and you’re providing the same services or products. Keeping your page up to date with your latest opening times, locations, products and services, will help keep your customers informed. Search Engine VisibilityIt’s great that you rank strongly across all your target keywords. Have you considered extending the number of keywords you target? Ranking well for all keywords is incredibly hard. It may be that your competitors are doing something different to you, or your website doesn’t relate to those keywords specifically. Talk to us about your SEO challenges. We can help you surpass your search competitors. With SEO360 we identify your competitors’ strengths and weaknesses, as well as missed opportunities. This combined with updating your website will help improve your rankings so you can get more quality traffic. To find out more, set up a free consultation so we can learn more about your SEO challenges. We can help you surpass your search competitors. With We can help you understand how competitive your website is on search engines. With a simple report we can identify your current performance, your search competitors and keywords you need to be targeting. To find out more, set up a free consultation so we can learn more about your SEO challenges. Local SEOAwesome work with your local SEO listing! It is important for businesses that rely on local trade to be visible in Google’s local search results, so to achieve this, make sure your Google My Business page is updated. You may have seen Google’s local results that shows three nearby solutions on a map when you search? That is local SEO which is important for businesses that rely on local trade, so ensure your listing is visible by keeping your Google My Business page updated. SEO ToolsYoast SEO Yoast SEO is a free WordPress Plugin. Yoast makes it easy for you to do things like control titles and meta descriptions, set your targeted keywords and track how often you're using them, manage sitemaps, and so much more. Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, where they come from, what they do on your website and track conversions and sales. Google Search Console Using Search Console can help you understand why your site is performing well (or poorly) in the organic results. Search Console makes sure that Google has access to your content, helps you monitor spam issues to keep your site clean, can help you submit new content to crawl, and allows you to remove old content. (source. Neil Patel) Website Grader Website Grader is a free online tool that grades your site against key metrics like performance, mobile readiness, SEO, and security. Google Page Speed Insights PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster. Social mediaImproving your social media presenceFrequency of social media postsIt’s great you update your social media content daily. Make sure your content remains fresh and valued by your followers by regularly reviewing insights, engagement, and comments. If you are posting several times a week, review the best times and days to post content to maximise engagement. Make sure your content remains fresh and valued by your followers by regularly reviewing insights, engagement, and comments. Weekly updates may not be sufficient to ensure your followers get to see your posts. With some social media algorithms favouring accounts that are active, it is important to have a more frequent stream of valuable content. Download our Social Media Content Planner. to help you schedule content updates. Monthly updates may not be sufficient to ensure your followers get to see your posts. With some social media algorithms favouring accounts that are active, it is important to have a more frequent stream of valuable content. Download our Social Media Content Planner. to help you schedule content updates. We need to talk! If social media is an important marketing channel, you should be actively engaging with your audience on a regular basis. Download our Social Media Content Planner to help you schedule content updates. Types of social media contentProfessional photography is great for content that you want to stand out, particularly on visual platforms such as Instagram. Don’t be afraid to utilise images of your business or team in action. Authentic, well framed shots that capture the key messages for your business using a mobile will help build trust and engagement. Memes that align with your brand personality can be useful in entertaining your audience. Be careful not to get sucked into becoming a channel of satire or irrelevant content. If you do, when you do need to talk business, your followers may not be your target audience. . Be careful not to get sucked into becoming a channel of satire or irrelevant content. If you do, when you do need to talk business, your followers may not be your target audience. . Professional videos are ideal for promotional campaigns or product launches. Avoid simply replicating your traditional TV campaigns, as the same rules don’t apply on social media and can vary per platform. Self-curated or amateur video is really useful for social media, particularly for brands that have an active and authentic approach to their socials. Video captured on a mobile that aligns with your brand’s key messages, showcases expertise or provide useful tips, will help build trust and engagement. . Stories or snaps are a great way to capture the moment whether that’s behind the scenes, a special offer or an announcement. Stories tend to be effective in reaching your audience. Combined with standard posts, they help ensure your message is heard. . Setting Social Media ObjectivesTo help grow your audience, it is important to keep content fresh and relevant to their interests. Download our Social Media Content Planner to help you schedule content updates. . Whilst traditional marketing channels offer one-way communication, social media is built on engagement. Talk to us about how we can help drive interactions and engagement with your audience. . Whilst social media is about connecting with followers, it is important to measure your return on investment. Whether you are running sponsored advertising campaigns or posting organically, we can track which channels are driving sales or leads to your website. Organise a free consultation with us to learn more. By keeping your customers informed, you are ensuring your advocates, referrers and supporters know all about your latest product, service or announcement. Download our Social Media Content Planner to help you schedule content updates.Customer contactKeeping in touch with customersKnowing who your customers areMake sure your customer database is kept up to date with their contact details, information about their buying or communication habits and preferences, alongside any other vital elements that will make your future interactions more powerful.It costs at least five times more to attract a new customer than it does to sell to an existing customer. Therefore it is important you have a centralised database or CRM containing the contact details and buying history of your customers. Frequency of communication to customersFrequent direct mail or email communication can be awesome depending on your product, service, audience and industry. Online fashion retailers, travel agents and news outlets for example often communicate daily or every few days which is an acceptable frequency, where as the same cannot be said for most businesses. So getting the frequency right is paramount. Monthly email communications work well for business-to-business. However, you need to ensure that the content is valuable and engaging. Direct mail communication has a higher cost and therefore is often utilised for sales led campaigns. Download our Editorial Content Planner to help you plan your company communications.Communicating with your customers directly every few months, may not be enough to keep your customers engaged. As one of the most cost effective methods of communications, some businesses can assume frequency beats quality. We can help you align both. Find out more about our communications services. Download our Editorial Content Planner to help you plan your company communications.With so many changes this year, it is important to let your customers know what is happening. Develop a content plan so you establish regular communications with your customers. Download our Editorial Content Planner to help you plan your company communications. Find out more about our communications services. With so many changes this year, it is important to let your customers know what is happening. Develop a content plan so you establish regular communications with your customers. Download our Editorial Content Planner to help you plan your company communications. Find out more about our communications services.Monitoring customer sales and interactionsA Customer Relationship Management (CRM) tool helps manage customer data. It supports sales management, delivers actionable insights, integrates with social media and facilitates team communication. Cloud-based CRM systems offer complete mobility and access to an ecosystem of bespoke apps.Great - a CRM platform is powerful tool. If you need help with turning insights into action, give us a call.Effective marketing channelsIt is great that social media plays a vital role in generating more new business. It is important to keep an eye on moving trends, particularly as what platforms work well today, may not work well tomorrow. Social Media can play a vital role in extending your customer base. If your focus is business to business, you don't have to rely on Facebook and Instagram either, LinkedIn has some powerful sales and advertising tools to help you reach your audience. Your website is your digital shop front. Having a targeted, optimised and customer converting site ensures you can grow your business outside of your physical location. If your website is not helping you drive new business, we can help you turn it into your most valuable sales tool. To find out more, set up a free consultation. Search Engines hold a lot of power when it comes to lead generation. From your digital word of mouth on Google Reviews and people trying to find your business on Google Maps, through to ensuring your website appears when people search for your product or service. Learn more about oursearch engine marketing services. Traditional advertising is a great branding exercise and helps reach a large scale audience in a cost effective way. Networking is a powerful method to establish relationships and build trust and respect among your peers. Word of Mouth and Referrals are often cited as the most effective form of marketing. In our digital age, remember to have a process that captures and responds to customer reviews. ContentCommunicating information about your products or services effectivelyWriting content for your businessGreat! Well-written content will help strengthen your brand position and communicate effectively with your audience. Make sure you monitor engagement where possible, so you can learn what your audience responds to best. Well written content needs to be showcased through the most effective channels so ensure you have written to suit your platform as well as your product. Regular content will help your audience keep up to date with products and services as well as build brand awareness. Set aside some time to learn what content appeals to your audience and what your competitors are doing, then get into a routine – you’ll never look back! Contact us to find out what communication channels would suit your business. Producing the right types of contentType of content produced Producing high quality content is critical for building trust and turning your target audience into loyal customers. Some people are natural writers and if that is you – great! Just make sure you always ask someone else to proofread for you – fresh eyes can pick up errors more effectively than tired ones.Adding new content to your website is all part of the SEO puzzle. Not only will this aid SEO, it will also keep your site is current. E-newsletters are common place these days but that doesn’t make them redundant, keep up the good work! Be mindful that the market place is crowded so make sure your content is fresh, engaging and relevant to your core business. Actively posting on your socials is great! Make sure you are staying on brand visually as well as with any accompanying text. Unless you’re in the food and beverage business, avoid giving out recipes or posting hump day memes. Whilst they may get engagement, they are unlikely to convert into a sale. We love hard copy collateral! With so many printing and stock options to choose from, you can really make your business stand out. Keep up the good work and more than ever, get a few eyes to read over your writing to check it makes sense and is interesting. Unlike digital, it’s not possible to fix mistakes after you’ve hit the ‘approved’ button. Case studies are usually on the ‘will get around to it one day’ list so well done you for getting this done – keep up the good work. By potential customers hearing what they thought about working with you, you are one step closer to sealing the deal. Content is king, no matter how you communicate with your audience. Some businesses require content to be produced which don't fit into a common category. Whether it is long form copy or short, punchy messaging, make sure every word counts to maximise your chances of engaging successfully with your audience. If you need help crafting great contentIf you know writing isn’t your strength, we can help. Download our Editorial Content Planner to help you plan your company communications. Producing editorial contentIf you produce your own editorial pieces, good work! Remember to keep stories relevant and avoid any overt plugging of your business. Typically, media outlets are more receptive to stories with a human element such as overcoming adversity or launching a new local business that benefits the community. Don’t forget to share any PR exposure to your website and socials to strengthen trust within your audience. Every business has something to say but sometimes, it’s hard to pull together a media-worthy story. If you think you have nothing to say, we will accept that challenge and turn your radio silence into a story. If you’d like to find out how a PR strategy can work for you, get in touch with our friendly team today. Content planningIf you understand the importance of content planning but don't have the time, we hear you! If you have plenty to say but are busy managing your core business to plan, write and implement your ideas, have a chat with us to find out with we can help. We know words, understand the benefits of carefully planned strategies and love technology, so you don’t have to. If you’d like a complimentary one hour chat with our specialists, contact us today. . If you plan and write your own content, congratulations – you are nailing it! . Email your resultsWould you like to email this report to yourself, so you can keep a copy?Email* Your email addressNewsletter subscription Subscribe to our monthly newsletter
