Online Advertising
RESULTS DRIVEN ONLINE ADVERTISING
Data informed decisions
When your potential customers look for a solution, the chances are they will begin with online. But that’s only the start of the journey.
Get the most out of your budget, and access the full suite of online advertising options and reach your new customers faster.
All our campaigns are benchmarked against your objectives, ensuring we go beyond clicks and impressions to generate sales or leads that determine a real return on your investment. A unique full-stack solution, our experienced team of web developers, content creators and digital marketers, enable your campaigns to make the most of every opportunity.
Google Ads
As Google Partners, you can rest assured that we know how to make competitive, high converting Google Advertising campaigns. Google-certified and armed with a collective experience that spans decades, our mission is to ensure your campaigns run efficiently, don’t waste your budget, but more importantly, provide you with the leads and sales you need.
Social Media Advertising
If you need to target your perfect customer to raise awareness or generate more sales, social media advertising enables businesses of all sizes to go to market. Going beyond Facebook and Instagram, we tap into other networks like TikTok, Snapchat, Spotify, LinkedIn, Pinterest or wherever your next customer is.
From pixel set up to scroll-stopping creative, we’re ready to make your next campaign, your best campaign.
Programmatic Advertising
Programmatic advertising allows you to set your campaigns free and reach your customers wherever they go online.
With real-time bidding and performance optimisation, your campaigns span all social media and online advertising networks, only serving your ads to the customers you want to target, who are ready to take action.
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Frequently Asked Questions
Businesses can utilise its search, display and shopping advertising tools through the Google Ads platform.
With search ads, we define which search terms (keywords) are used for potential customers looking for a service or product like yours. We then craft ads and, where appropriate create landing pages, that focus on those terms. This process ensures your ads don’t lose out to your competitors.
Google ads operate through the cost-per-click principle. When a customer searches for keywords relating to your business, google will prioritise your website by ranking it as one of the top searches. Each time someone clicks on your website, the cost from that click deposits, and that process continues until the budget you set for this service finishes.
Google’s shopping ads, work in a similar fashion, albeit the configuration is very different to search ads. Typically we configure the campaign and optimise your online store so your products appear when users search for a solution.
Display ads are often utilised as a branding exercise. Placing your brand or campaign in front of a target audience across Google’s Display Network, which includes websites, apps and YouTube.
Google ads allow your business to gain and retain its exposure in search engines, ultimately pulling in new and existing customers. It is a great investment due to its cost-effectiveness. This service is measured; thus, you will gain insight into the number of website clicks, this is a bonus for businesses that base their sales from website access like retail brands. This is because you can notice the amount of revenue generated from customers who purchase products through accessing your website. This then allows you to compare the ratio of revenue produced to the money you spent on this service; you will notice that the benefits surpass the lower cost.
Social media promotes your business through three main components. By generating exposure to new audiences, building, and maintaining customer awareness, and increasing customer loyalty and brand advocates.
Depending on your goals or preferences, google ads allow you to remain placed as one of the top searches in search engines, social media is aimed to generate more exposure, and programmatic advertising utilises real-time bidding to reach specific target audiences.
It varies on the budget you set for us and the service you are requesting for. Typically, we recommend a budget of at least $1,000 per month in order to ensure your business generates the best return.