Forte Marketing opens Melbourne office

By Darren Baines / May 15, 2024

Forte Marketing is expanding its reach by opening a new office in Melbourne.

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What does Google’s latest update mean for businesses?

What does Google’s latest update mean for businesses?

By Darren Baines / May 8, 2024

It’s fair to say that Google has been playing around with its search algorithm quite a bit so far in 2024. Towards the end of April, the search giant confirmed that it had concluded the rollout of its first core update of the year. Their goal was […]

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Building an effective homepage

By Juan Ruiz / April 5, 2024

You only get one chance to make a first impression. A well-designed homepage should guide users toward their goals while serving as a “display” or “front door” for new visitors.

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Breaking the mold with better photography

By Raquel Lobera / March 8, 2024

Most of us have a great camera in our pockets. But that doesn’t make us photographers. As with any trade, some rules and tricks can help you highlight your strengths and tell a story through video and photography while staying away from soulless and dull content that seems to be flooding social media networks.

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blog cover image for What media is your audience watching?

What media is your audience consuming?

By Darren Baines / February 1, 2024

In this latest blog, learn what media your audience is consuming now and what will likely unfold throughout the rest of 2024.

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Time for a website redesign

3 Signs it’s time to revamp your website

By Juan Ruiz / January 19, 2024

As with any digital or physical asset, a website needs constant maintenance and updates. However, sometimes even with regular content changes, minor redesigns or navigation changes, there inevitably comes a point when a complete redesign is unavoidable. In this article, Juan points out some signs when a website redesign is needed.

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Website analytics that tell a better story

By Juan Ruiz / November 9, 2023

To understand users’ journeys and be able to tell a better story, it is key to speak the data language, be aware of the possibilities and have an idea of the available tools for the trade. This will ultimately help to make better-informed decisions. Here are some key elements that will help you start your own analytics journey.

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Have you noticed a sudden drop in your Google search performance?

By Darren Baines / October 6, 2023

In September, Google initiated the rollout of its latest tweaks to its search algorithm, dubbed the Helpful Content Update. The second update of its kind this year, this rollout cemented Google’s commitment to ‘people first’ content. As with all Google updates, some sites notice giant […]

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Effective ecommerce web design

By Juan Ruiz / September 1, 2023

Whether you buy your groceries, clothes and presents online or have merely booked one session at your local spa years ago, chances are you’ve been exposed to the world of eCommerce in some shape or form. And with such a broad landscape it is up to business owners and developers to deliver an optimal user experience and shape how people interact, make choices and ultimately influence perceptions and decisions to move them from consideration to sale.

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Building Better Brands

By Darren Baines / August 3, 2023

There are different schools of thought when it comes to creating cut-through in today’s crowded market. On one side, compelling advertising and marketing are the ‘go-to’ for creating memorable campaigns that get people talking. On the other, there is nurturing a powerful brand identity that […]

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