Stories
INSIGHTS AND RESOURCES
This blog aims to help guide you through the fiscal elements of your marketing plan. Whether you’re staring at a blank spreadsheet or unsure how much marketing can cost, we’ll take you through everything you need to know to prioritise your marketing budget successfully.
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Over the past six months, we have completed website audits for businesses all over Australia, from professional services to e-commerce stores and membership-based organisations. We have met with business owners and offered specific recommendations for each of their businesses. While every website we reviewed was unique, the same issues kept appearing across multiple industries.
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If you’re staring into the abyss, trying to pull together your marketing strategy or action plan for 2025, but have no idea where to start, you’re not alone. Rather than add to the noise and the BS, we’re giving you 25 tips you can consider. Bringing calm to the calamity that is marketing.
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Most developers and business owners have likely heard of WordPress, and even casual users have probably explored creating their first website using the platform. Its name has become synonymous with accessible web development. WordPress is now one of the most used Content Management Systems, powering […]
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Businesses come to us with a problem they want to solve. Whether it’s struggling with declining sales, insufficient leads, or limited visibility, many of these issues boil down to the fact that the business is unable to tap into demand. Or grow their market share. […]
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The main goal of a landing page is to transform regular traffic and visitors into leads or customers. While this implies that every page on a website is a potential landing page, there are cases where additional considerations need to be taken to reduce friction and convince your audience to convert.
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Why your search engine strategy needs to change. Once the pinnacle of the internet, Google has long been a thorn in business owners’ sides. For the past two decades, quality traffic often went hand in hand with ranking first on the search engine platform. All […]
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Website design is similar to building a house. Both require a solid foundation and a clear blueprint to guide the design and development process. Just as an architect creates detailed floor plans, web designers and developers rely on wireframes to visualise user paths, display layouts, information hierarchy, and even simple interactions.
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With access to so much real-time data from digital campaigns, it’s no wonder marketers and business owners have become hypersensitive to instant feedback loops. As Meta, Google, and other digital marketing platforms make it easier to track one interaction end-to-end, the visibility of reach, frequency, […]
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Just the mention of those two letters – A.I. – and you can see the full spectrum of emotions and thoughts it conjures in business owners. At Forte, we have been exploring ways to integrate AI into our workflows. In this blog post we show how AI and LLMs can empower small businesses. While it’s important to be aware of their limitations and the importance of responsible use, LLMs offer a wealth of practical applications.
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