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While we’re all well aware that the new financial year rolls around every July, for many businesses it still seems to catch them by surprise, as if the announcement had only come a few days earlier. We often see business owners rushing to squeeze in […]
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Content Management Systems, like WordPress, use plugins as the core mechanism to extend its functionality and grow. However, that doesn’t mean every problem requires a plugin solution. In this blog post we’ll dive a bit deeper into when plugins are genuinely needed and when they become an unnecessary burden that not only slow down a site but also could make it more vulnerable and difficult to maintain.
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Over the past six months, we have completed website audits for businesses all over Australia, from professional services to e-commerce stores and membership-based organisations. We have met with business owners and offered specific recommendations for each of their businesses. While every website we reviewed was unique, the same issues kept appearing across multiple industries.
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Most developers and business owners have likely heard of WordPress, and even casual users have probably explored creating their first website using the platform. Its name has become synonymous with accessible web development. WordPress is now one of the most used Content Management Systems, powering […]
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The main goal of a landing page is to transform regular traffic and visitors into leads or customers. While this implies that every page on a website is a potential landing page, there are cases where additional considerations need to be taken to reduce friction and convince your audience to convert.
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Website design is similar to building a house. Both require a solid foundation and a clear blueprint to guide the design and development process. Just as an architect creates detailed floor plans, web designers and developers rely on wireframes to visualise user paths, display layouts, information hierarchy, and even simple interactions.
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Just the mention of those two letters – A.I. – and you can see the full spectrum of emotions and thoughts it conjures in business owners. At Forte, we have been exploring ways to integrate AI into our workflows. In this blog post we show how AI and LLMs can empower small businesses. While it’s important to be aware of their limitations and the importance of responsible use, LLMs offer a wealth of practical applications.
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As with any digital or physical asset, a website needs constant maintenance and updates. However, sometimes even with regular content changes, minor redesigns or navigation changes, there inevitably comes a point when a complete redesign is unavoidable. In this article, Juan points out some signs when a website redesign is needed.
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To understand users’ journeys and be able to tell a better story, it is key to speak the data language, be aware of the possibilities and have an idea of the available tools for the trade. This will ultimately help to make better-informed decisions. Here are some key elements that will help you start your own analytics journey.
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Whether you buy your groceries, clothes and presents online or have merely booked one session at your local spa years ago, chances are you’ve been exposed to the world of eCommerce in some shape or form. And with such a broad landscape it is up to business owners and developers to deliver an optimal user experience and shape how people interact, make choices and ultimately influence perceptions and decisions to move them from consideration to sale.
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