Juan Ruiz

Building an effective homepage

By Juan Ruiz / April 5, 2024

You only get one chance to make a first impression. A well-designed homepage should guide users toward their goals while serving as a “display” or “front door” for new visitors.

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Time for a website redesign

3 Signs it’s time to revamp your website

By Juan Ruiz / January 19, 2024

As with any digital or physical asset, a website needs constant maintenance and updates. However, sometimes even with regular content changes, minor redesigns or navigation changes, there inevitably comes a point when a complete redesign is unavoidable. In this article, Juan points out some signs when a website redesign is needed.

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Website analytics that tell a better story

By Juan Ruiz / November 9, 2023

To understand users’ journeys and be able to tell a better story, it is key to speak the data language, be aware of the possibilities and have an idea of the available tools for the trade. This will ultimately help to make better-informed decisions. Here are some key elements that will help you start your own analytics journey.

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Effective ecommerce web design

By Juan Ruiz / September 1, 2023

Whether you buy your groceries, clothes and presents online or have merely booked one session at your local spa years ago, chances are you’ve been exposed to the world of eCommerce in some shape or form. And with such a broad landscape it is up to business owners and developers to deliver an optimal user experience and shape how people interact, make choices and ultimately influence perceptions and decisions to move them from consideration to sale.

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Building websites that last

By Juan Ruiz / July 6, 2023

Most websites, no matter how well designed or built, will need an upgrade or redesign at some point, to ensure their relevance and effectiveness as a marketing and sales tool. A lot of businesses that have been around for more than 5 years have probably […]

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Five easy ways to improve your website performance

By Juan Ruiz / April 4, 2023

Website speed is one of the key elements that help (or detract) from establishing a positive first impression for visitors. In today’s world of instant gratification, we expect websites to be lightning-fast and always available. Therefore, when visiting a website, we tend to expect the […]

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Web design patterns: Navigation

By Juan Ruiz / February 2, 2023

It is 2023. After 30 years we are all familiar with websites and the Internet. We easily recognise common patterns when we visit a website and even though there are many exceptions, we all have expectations in terms of where to find certain elements and […]

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A guide to maintaining your WordPress website

By Juan Ruiz / October 6, 2022

Launching a website is usually the result of many hours of planning, design, copywriting, photography, development, and testing. And even though it feels like the end of a big journey, it also marks the start of a new, almost never-ending activity: website maintenance. It happens […]

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Secure your digital presence

By Juan Ruiz / August 2, 2022

While most people understand the complexity of having a solid digital presence, some businesses are not aware of all the moving parts required to create a robust one. This is particularly important when building a website, especially when it comes to the management and administration […]

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Is your website alive?

By Juan Ruiz / June 30, 2022

According to the Search Engine Journal, 93% of online experiences begin with a search engine. And naturally, having a website is the first step to being found. But competition is a click away. Business owners know that owning a domain and adding some content and […]

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