We are Forte Marketing. Based in Cairns, Queensland, our client base stretches across the four corners of Australia. Founded in 2017 by Louise Ottewell and Darren Baines, Forte Marketing is built on the firm belief that brands which stand the test of time, use marketing to achieve an effective, competitive advantage. We help create success by working with our clients to understand their current situation, as well as their future growth goals.

We pride ourselves on having built a team of expert marketers, designers and developers who have mastered their craft and continue to push the boundaries. Delivering marketing outcomes which not only align with client goals, but stand out from the competition for the right reasons, is essential. We partner with creatives, artists and talent who share the same outlook. We never cut corners. We strive for better today, than yesterday.



Having spent the best part of 20 years helping guide countless companies through the minefield that is marketing, Louise believes in continual improvement and evolvement. Time doesn’t stand still, and neither do your competitors.

Louise understands the power of first impressions and knows that sometimes, saying great things about your business so you stand head and shoulders above the rest, can be a challenge. Making an impression is easy, making the right impression may not be. Transformational marketing is what Louise does best.


With an eye for numbers and technical transformation, Darren gradually shifted from traditional to digital marketing over the course of the past 18 years. Honing his project management skills, Darren has delivered digital solutions from websites and online stores to CRM implementations and automation.

Darren is also an awesome campaign marketer. Whether it’s a product launch or brand communications, he helps clients develop and implement campaigns that meet objectives and generate outstanding results.

Juan Pablo Ruiz

Juan is an experienced web developer with a career spanning multiple industries and roles. Before arriving to Australia, more than 8 years ago, he held the position of Professor of Enterprise Architecture, Programming and Systems Engineering at the Colombian School of Engineering. Simultaneously he worked at multiple software companies as a web developer and technical project manager. He then moved into IT consulting as an Enterprise Architect for Ecopetrol, the biggest oil and gas company in Colombia before moving to Australia.

He has experience in software architecture, web development, integration services, data management and digital marketing. His clients have sought his expertise from the finance sector to oil & gas, advertising and media. From partnering with start-up businesses through to multi-national corporations. For the last 8 years he has been focused on web development and digital marketing.


With over ten years’ professional design experience, Kirrah has worked with a wide variety of clients from FMCG retail through to national and international B2B companies.

Kirrah specialises in communicating clients’ stories, brands and ideas, quickly finding solutions that deliver exceptional results which get noticed for the right reasons.

With a detailed understanding of design for print and digital platforms, Kirrah organises layouts in a logical manner. Skilled in logo, website and digital design, Kirrah thinks creatively and turns mediocre into memorable.

shartara hampton

A born and raised Cairns local, Shartara has a varied background in people oriented and customer service based roles that have ranged from nannying to office management.

Currently studying a double Bachelor at JCU, she is passionate about developing and enhancing her skillset.

Her role is to deliver hands-on support to the Forte Marketing operational team across various projects.


We are business people who like to meet and get to know you to understand your marketing challenges, objectives and goals. This knowledge then enables us to deliver campaigns that get you noticed.

Our expertise covers all forms of traditional and digital marketing from web development, SEO and public relations, through to branding and campaign management. We have helped local, national and international businesses achieve success, so why not say ‘hello’ and see how we can help you transform your marketing?


If you take marketing seriously and want to grow your business with local experts, say ‘hello’ and arrange a complimentary consultation – it’s how all great partnerships begin.

Let's talk

Invalid Email
Invalid Number
Please check the captcha to verify you are not a robot.
Scroll to Top