We are Forte Marketing. Based in Cairns, Queensland, our client base stretches across the four corners of Australia. Founded in 2017 by Louise Ottewell and Darren Baines, Forte Marketing is built on the firm belief that brands which stand the test of time, use marketing to achieve an effective, competitive advantage. We help create success by working with our clients to understand their current situation, as well as their future growth goals.

We pride ourselves on having built a team of expert marketers, designers and developers who have mastered their craft and continue to push the boundaries. Delivering marketing outcomes which not only align with client goals, but stand out from the competition for the right reasons, is essential. We partner with creatives, artists and talent who share the same outlook. We never cut corners. We strive for better today, than yesterday.



Having spent the best part of 20 years helping guide countless companies through the minefield that is marketing, Louise believes in continual improvement and evolvement. Time doesn’t stand still, and neither do your competitors.

Louise understands the power of first impressions and knows that sometimes, saying great things about your business so you stand head and shoulders above the rest, can be a challenge. Making an impression is easy, making the right impression may not be. Transformational marketing is what Louise does best.


With an eye for numbers and technical transformation, Darren gradually shifted from traditional to digital marketing over the course of the past 18 years. Honing his project management skills, Darren has delivered digital solutions from websites and online stores to CRM implementations and automation.

Darren is also an awesome campaign marketer. Whether it’s a product launch or brand communications, he helps clients develop and implement campaigns that meet objectives and generate outstanding results.


With over ten years’ professional design experience, Kirrah has worked with a wide variety of clients from FMCG retail through to national and international B2B companies.

Kirrah specialises in communicating clients’ stories, brands and ideas, quickly finding solutions that deliver exceptional results which get noticed for the right reasons.

With a detailed understanding of design for print and digital platforms, Kirrah organises layouts in a logical manner. Skilled in logo, website and digital design, Kirrah thinks creatively and turns mediocre into memorable.


Yixy was born in Beijing and trained to be a professional artist at an art school in China. After art school she worked in fashion magazines (Cosmopolitan) before moving to work at Ogilvy Interactive in both their Beijing and Sydney offices. There, Yixy served many clients like IBM, Cisco, Myer, Qantas, Telstra, Milo, American Express, etc. Following this role she worked for Schneider Electric for their Global Marketing Communications team.

In 2014 Yixy moved to Cairns with her family. After arriving her focus shifted back to her art and she was exhibited in the Cairns Regional Gallery and Cairns KickArts Contemporary Gallery. Yixy also teaches art classes in the Regional Gallery. 

shartara hampton

A born and raised Cairns local, Shartara has a varied background in people oriented and customer service based roles that have ranged from nannying to office management.

Currently studying a double Bachelor at JCU, she is passionate about developing and enhancing her skillset.

Her role is to deliver hands-on support to the Forte Marketing operational team across various projects.


We are business people who like to meet and get to know you to understand your marketing challenges, objectives and goals. This knowledge then enables us to deliver campaigns that get you noticed.

Our expertise covers all forms of traditional and digital marketing from web development, SEO and public relations, through to branding and campaign management. We have helped local, national and international businesses achieve success, so why not say ‘hello’ and see how we can help you transform your marketing?


If you take marketing seriously and want to grow your business with local experts, say ‘hello’ and arrange a complimentary consultation – it’s how all great partnerships begin.

Let's talk

Invalid Email
Invalid Number
Scroll to Top