Stories
BLOG SEO
Answer Engine Optimisation, or AEO, is the love child of traditional Search Engine Optimisation (SEO) and AI, specifically Large Language Models (LLM) such as ChatGPT, Bing Chat, and Google’s Gemini that powers its AI Overviews. While SEO focuses on increasing the visibility of your website […]
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Over the past six months, we have completed website audits for businesses all over Australia, from professional services to e-commerce stores and membership-based organisations. We have met with business owners and offered specific recommendations for each of their businesses. While every website we reviewed was unique, the same issues kept appearing across multiple industries.
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Why your search engine strategy needs to change. Once the pinnacle of the internet, Google has long been a thorn in business owners’ sides. For the past two decades, quality traffic often went hand in hand with ranking first on the search engine platform. All […]
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It’s fair to say that Google has been playing around with its search algorithm quite a bit so far in 2024. Towards the end of April, the search giant confirmed that it had concluded the rollout of its first core update of the year. Their goal was […]
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In September, Google initiated the rollout of its latest tweaks to its search algorithm, dubbed the Helpful Content Update. The second update of its kind this year, this rollout cemented Google’s commitment to ‘people first’ content. As with all Google updates, some sites notice giant […]
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“You get what you pay for” – that’s how the saying goes. However, sometimes, you don’t even get that! SEO, in some cases, has enabled vendors to sell something intangible, unaccountable, and, in some extreme cases, unmeasurable. Hearing from businesses who are “getting SEO done” […]
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Launching a website is usually the result of many hours of planning, design, copywriting, photography, development, and testing. And even though it feels like the end of a big journey, it also marks the start of a new, almost never-ending activity: website maintenance. It happens […]
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While most people understand the complexity of having a solid digital presence, some businesses are not aware of all the moving parts required to create a robust one. This is particularly important when building a website, especially when it comes to the management and administration […]
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Google has announced that from July 1 2023, its Universal Analytics (UA) platform will no longer be available and will be replaced with Google Analytics 4 (GA4). At this point, your existing website performance reports will stop working and you will need to use the […]
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Having a website is a critical component when running a business. Even with the prominence of social media, most users expect companies to have a website where they can find relevant, up to date and official information 24/7. This has become even more crucial during […]
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