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Darren Baines

Why you should be moving to Google Analytics 4 (GA4) now

Google has announced that from July 1 2023, its Universal Analytics (UA) platform will no longer be available and will be replaced with Google Analytics 4 (GA4). At this point, your existing website performance reports will stop working and you will need to use the …

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How much does Search Engine Optimisation cost your business?

Whether you are trying to generate leads or grow online or offline sales, most businesses use digital marketing to drive future revenue. With 68% of online experiences beginning with a search engine (Source: BrightEdge) many of us are well aware of the importance of Search …

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How marketers can tap into the subconscious

90% of buying decisions are made subconsciously. It’s incredible to think that after billions of years of evolution, technological innovation and an abundance of choice, our primal brain does most of the heavy lifting. Leaving the most advanced and evolved part of the human brain, …

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What you should know before planning your marketing strategy

What you should know before planning your marketing strategy When businesses look to put together a marketing strategy, it’s tempting for them to jump straight to the execution. Identifying the channels they will use, what their posts will look like and what advertising they will …

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How Apple’s iOS14 update will affect your Facebook Advertising campaigns

In late 2020, Apple signalled a range of privacy changes it intended to introduce to provide its users with more control over the data that’s shared via apps downloaded through the Apple App Store. Following the iOS 14.5 update, all apps in the App Store …

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Why landing pages are important for your digital campaigns.

Have you ever put together a beautifully created digital marketing campaign with a healthy advertising budget, that you were certain would generate more business, only for it to fall short of your expectations? While there could be many variables that lead to this failure, there …

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