Darren Baines

Forte Marketing opens Melbourne office

By Darren Baines / May 15, 2024

Forte Marketing is expanding its reach by opening a new office in Melbourne.

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What does Google’s latest update mean for businesses?

What does Google’s latest update mean for businesses?

By Darren Baines / May 8, 2024

It’s fair to say that Google has been playing around with its search algorithm quite a bit so far in 2024. Towards the end of April, the search giant confirmed that it had concluded the rollout of its first core update of the year. Their goal was […]

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blog cover image for What media is your audience watching?

What media is your audience consuming?

By Darren Baines / February 1, 2024

In this latest blog, learn what media your audience is consuming now and what will likely unfold throughout the rest of 2024.

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Have you noticed a sudden drop in your Google search performance?

By Darren Baines / October 6, 2023

In September, Google initiated the rollout of its latest tweaks to its search algorithm, dubbed the Helpful Content Update. The second update of its kind this year, this rollout cemented Google’s commitment to ‘people first’ content. As with all Google updates, some sites notice giant […]

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Building Better Brands

By Darren Baines / August 3, 2023

There are different schools of thought when it comes to creating cut-through in today’s crowded market. On one side, compelling advertising and marketing are the ‘go-to’ for creating memorable campaigns that get people talking. On the other, there is nurturing a powerful brand identity that […]

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Small Business, Big Impact: Marketing Tips that Enable Success

By Darren Baines / May 3, 2023

As Queensland Small Business Month kicks off, we’re sharing our go-to marketing tips to help fellow entrepreneurs, go-getters, and business owners achieve lasting success. Whether your business has been operating for a few years or a few decades, one sure thing is that having a […]

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The dos and don’ts of using ChatGPT for SEO

By Darren Baines / March 3, 2023

The artificial intelligence chatbot by OpenAI, ChatGPT has been causing a bit of a stir in many industries, including marketing. With an insane number of possibilities for its use and the potential to streamline or even eradicate some functions, it’s clear to see why the […]

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23 marketing tips you need for 2023

By Darren Baines / January 5, 2023

2023 is set to be a challenging and exciting year with new developments and trends emerging, and the possibility of a predicted contraction in the economy on the horizon.

We’ve put together 23 tips you need to make sure your marketing is in shape.

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Are you getting the SEO service you’re paying for?

By Darren Baines / November 3, 2022

“You get what you pay for” – that’s how the saying goes. However, sometimes, you don’t even get that! SEO, in some cases, has enabled vendors to sell something intangible, unaccountable, and, in some extreme cases, unmeasurable. Hearing from businesses who are “getting SEO done” […]

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Defining your customer

By Darren Baines / September 15, 2022

When a product or service has mass-market appeal, a business may consider its customer to be anyone and everyone. Whilst a business may want everyone to like or use their product or service, the truth is in fact the opposite. Every business, product, or service […]

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