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Stories

Darren Baines

Claiming your .au domain

By Darren Baines / March 28, 2022

Businesses or organisations with an existing .com.au, .net.au, org.au, asn.au, id.au, gov.au or edu.au can now claim their .au domain. From 24 March to 20 September 2022, the .au Domain Administration is allowing businesses and organisations with at least one of these existing domains, to […]

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How much does Search Engine Optimisation cost your business?

By Darren Baines / February 2, 2022

Whether you are trying to generate leads or grow online or offline sales, most businesses use digital marketing to drive future revenue. With 68% of online experiences beginning with a search engine (Source: BrightEdge) many of us are well aware of the importance of Search […]

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How marketers can tap into the subconscious

By Darren Baines / September 29, 2021

90% of buying decisions are made subconsciously. It’s incredible to think that after billions of years of evolution, technological innovation and an abundance of choice, our primal brain does most of the heavy lifting. Leaving the most advanced and evolved part of the human brain, […]

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What you should know before planning your marketing strategy

By Darren Baines / June 23, 2021

What you should know before planning your marketing strategy When businesses look to put together a marketing strategy, it’s tempting for them to jump straight to the execution. Identifying the channels they will use, what their posts will look like and what advertising they will […]

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How Apple’s iOS14 update will affect your Facebook Advertising campaigns

By Darren Baines / April 28, 2021

In late 2020, Apple signalled a range of privacy changes it intended to introduce to provide its users with more control over the data that’s shared via apps downloaded through the Apple App Store. Following the iOS 14.5 update, all apps in the App Store […]

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Is your website safe from hackers?

By Darren Baines / January 3, 2021

When we think about hackers, our general perception is that they target big corporations, government agencies or research facilities. In fact, 78% of small businesses are being targeted by cyber criminals (source: Smart Company). According to IBM Chairwoman and CEO, Ginni Rometty “Cybercrime is the […]

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Why landing pages are important for your digital campaigns.

By Darren Baines / September 25, 2020

Have you ever put together a beautifully created digital marketing campaign with a healthy advertising budget, that you were certain would generate more business, only for it to fall short of your expectations? While there could be many variables that lead to this failure, there […]

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What makes a great website?

By Darren Baines / August 6, 2020

Websites are pretty much part of everyday business life. If you own a company, the chances are you’ve gone through the process of creating or managing the development of your website, if not once, but many times over. When businesses begin planning the development, or […]

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Marketing for Recovery: Online planner to help Cairns businesses succeed

By Darren Baines / July 14, 2020

With the new financial year shaping up to be one of the most challenging in recent history, Forte Marketing has developed a complimentary online planner. By answering a series of questions, Cairns businesses can sharpen their marketing tools to increase engagement with their current audience […]

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How to get more sales from your website

By Darren Baines / April 29, 2020

We all know how much time and effort goes into building a brand-new website however, more often than not, that’s where the story ends. The website is launched, and everything works just as it should. Right? No! Even if you get lucky and your website […]

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