Stories
Darren Baines
Generational marketing is a key tool when segmenting your marketing audience as it provides a useful method of defining marketing strategy, channels and messaging. However, the effectiveness of generational marketing really boils down to how well you know the behaviours and preferences of Baby Boomers […]
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At some point in our lives we will all be drawn in by the lure of powerful marketing, only to be utterly disappointed by reality when a product or service fails to live up to our expectations. Even if you’ve been lucky or studious enough […]
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Hands up if you think price is the main decision-making factor when it comes to purchasing choices? If so, you may want to think again. With so many businesses focussing on cost to differentiate themselves from their competitors, it is all too easy to miss […]
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Forte Marketing has put together a handy bite-sized guide to help adults (specifically parents), get to grips with the ins and outs of key social media platforms, iOS and Android device configurations. The guide provides a top-level overview of the key features and also, information […]
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“The customer is king” is probably one of most overused clichés in business having been recited in Boardrooms and offices for decades to the point where the message is almost taken for granted and arguably, has lost much of its impact. If all companies were […]
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If 1,000 people visited your shop or contacted your business but you failed to sell a thing, you would quite rightly, be alarmed and immediately take steps to identify what was preventing them from engaging and purchasing. Your digital marketing and more specifically your website, […]
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Often when we think about a brand, we picture their visual identity; their logo, colours, or even a popular advert we’ve seen. But whilst doing this, we will also have subconsciously developed a series of beliefs about what that brand stands for, or what it […]
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Spectators of this year’s Eurovision Song Contest would be forgiven for wondering where exactly Europe begins and ends. Entries from Australia, Israel and many other non-European countries provides no geographical boundary for the competition. And whilst most Australian’s would have heard of the Eurovision Song […]
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People have shared their stories and advice for many thousands of years. Whether through discussion, paintings, tapestries, or the written word, we continue to pass on our recommendations, stories and guidance to family and friends through word of mouth. An essential tool for marketers, word […]
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