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January 15, 2019
Brand, Digital

Meet your new boss, the customer!

“The customer is king” is probably one of most overused clichés in business having been recited in Boardrooms and offices for decades to the point where the message is almost taken for granted and arguably, has lost much of its

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By Darren Baines
0
November 1, 2018
Brand

Sorry (not sorry!)

We have all been on the receiving end of less than satisfactory customer service at some point in our lives, which is why it is understandably unsettling when your company is the one who has provided it. Handled correctly, complaints

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By Louise Ottewell
0
August 3, 2018
Brand, Marketing Strategy

Battle of the Brands

Often when we think about a brand, we picture their visual identity; their logo, colours, or even a popular advert we’ve seen. But whilst doing this, we will also have subconsciously developed a series of beliefs about what that brand

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By Darren Baines
0
Boy with slingshot, 1950s
July 6, 2018
Brand, Marketing Strategy

Marketing – the Ultimate Moving Target

Marketing your business for success is a tricky beast – it’s not a case of ‘set and forget’, it’s a constantly moving target and if you’re not careful, it can run away from you and take on a life of

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By Louise Ottewell
0
A picture paints a thousand words - Forte Marketing
June 1, 2018
Brand

A picture speaks a thousand words

As the old saying goes, a picture speaks a thousand words, but which of those thousand does your company say? Your imagery is one of your strongest communication tools, so it needs to shout loudly enough to stop people in

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By Louise Ottewell
0
Ladies reading newspaper
May 1, 2018
Brand, Direct Mail, Print

In print we trust!

We’re all familiar with the term ‘retro’. It’s used most frequently in the context of fashion, music, décor, food and anything connected to trends which have been and gone, only to rise like a phoenix from the ashes once more

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By Louise Ottewell
0
March 28, 2018
Brand, Digital

I heard it through the grapevine

People have shared their stories and advice for many thousands of years. Whether through discussion, paintings, tapestries, or the written word, we continue to pass on our recommendations, stories and guidance to family and friends through word of mouth. An

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By Darren Baines
0
1940s child baking cake
February 28, 2018
Brand

Baking the best Consistency Cake

Who doesn’t love a delicious cake?! But it has to taste amazing – it’s no good if it looks the part but fails to live up to the expectations of your taste buds. Conversely, it could be a fantastic cake, but

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By Louise Ottewell
0
February 16, 2018
Brand

There are 12 businesses like yours nearby

When was the last time you had a proper look at your competitors? Competition is healthy! Keeping up to date with industry trends will help you focus and ensure you are always one step ahead of the pack. Create a simple list

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By Louise Ottewell
0
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