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Building Better Brands

By Darren Baines / August 3, 2023

There are different schools of thought when it comes to creating cut-through in today’s crowded market. On one side, compelling advertising and marketing are the ‘go-to’ for creating memorable campaigns that get people talking. On the other, there is nurturing a powerful brand identity that […]

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Small Business, Big Impact: Marketing Tips that Enable Success

By Darren Baines / May 3, 2023

As Queensland Small Business Month kicks off, we’re sharing our go-to marketing tips to help fellow entrepreneurs, go-getters, and business owners achieve lasting success. Whether your business has been operating for a few years or a few decades, one sure thing is that having a […]

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Time for a different vantage point

By admin / April 29, 2022

A parting message from Louise Ottewell When Darren and I first began discussing the possibility of joining forces and opening our own Cairns based marketing agency, it felt right. There were no niggling doubts, just a shared vision to strengthen the marketing solutions available locally, […]

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Claiming your .au domain

By Darren Baines / March 28, 2022

Businesses or organisations with an existing .com.au, .net.au, org.au, asn.au, id.au, gov.au or edu.au can now claim their .au domain. From 24 March to 20 September 2022, the .au Domain Administration is allowing businesses and organisations with at least one of these existing domains, to […]

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Blurred Lines

By Louise Ottewell / November 4, 2021

When it comes to social media, it is generally accepted that there will be some degree of filtering or editing applied to the majority of photos you scroll past on any given day. For some, it’s barely perceptible but on others, the faces of people […]

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How marketers can tap into the subconscious

By Darren Baines / September 29, 2021

90% of buying decisions are made subconsciously. It’s incredible to think that after billions of years of evolution, technological innovation and an abundance of choice, our primal brain does most of the heavy lifting. Leaving the most advanced and evolved part of the human brain, […]

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Secure your .au domain name

By Juan Ruiz / September 2, 2021

One of the first things that businesses tend to look at when establishing a brand, is choosing a domain name. According to auDA, the .au Domain Administration organisation, at the end of the last financial year they had 3,339,032 .au domain names under their management, […]

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Conversational Marketing

By Louise Ottewell / March 10, 2021

Our voice is one of the most powerful tools we have to express ourselves. From heartfelt wedding speeches, rousing political addresses and university lectures, to award ceremony speeches and even in song, we can communicate effectively without necessarily speaking the same language. At the other […]

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COVID-19 Messaging During Recovery

By Louise Ottewell / July 3, 2020

As the country and indeed the rest of the world, has become better educated about the importance of minimising the risk of spreading COVID-19, how do businesses strike the balance between communicating too much vs. not enough information? Too much of anything will result in […]

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The 2020 marketing essentials for Cairns businesses

By Darren Baines / December 10, 2019

As we enter the new decade, and businesses strive to grab the attention of their customers through an ever-growing toolkit of digital and traditional marketing tactics, we’ve put together our very own list of marketing essentials for Cairns businesses to help increase your bottom line. […]

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