One of the first things that businesses tend to look at when establishing a brand, is choosing a domain name. According to auDA, the .au Domain Administration organisation, at the end of the last financial year they had 3,339,032 .au domain names under their management, …
Our voice is one of the most powerful tools we have to express ourselves. From heartfelt wedding speeches, rousing political addresses and university lectures, to award ceremony speeches and even in song, we can communicate effectively without necessarily speaking the same language. At the other …
As the country and indeed the rest of the world, has become better educated about the importance of minimising the risk of spreading COVID-19, how do businesses strike the balance between communicating too much vs. not enough information? Too much of anything will result in …
As we enter the new decade, and businesses strive to grab the attention of their customers through an ever-growing toolkit of digital and traditional marketing tactics, we’ve put together our very own list of marketing essentials for Cairns businesses to help increase your bottom line. …
The 2020 marketing essentials for Cairns businesses Read More »
The written word has undergone a major transformation in the past two decades. With the advent and mass adoption of the internet, social media and SMS messaging into our lives, the way we write has had to adapt to suit the medium, making it even …
All too often, businesses compare their product or service with their competitors in marketing campaigns which might on the face of it seem logical, but often means they miss out on communicating the value of their offer directly to their customers. When businesses use statements …
You’ve done everything right – your brand is killing it, your digital presence is well balanced, your products and services meet the needs of your customers and your website and brochures are well written, contain beautiful imagery and are up to date. You sit back …
“The customer is king” is probably one of most overused clichés in business having been recited in Boardrooms and offices for decades to the point where the message is almost taken for granted and arguably, has lost much of its impact. If all companies were …
We have all been on the receiving end of less than satisfactory customer service at some point in our lives, which is why it is understandably unsettling when your company is the one who has provided it. Handled correctly, complaints can bring about strong ambassadors …
Often when we think about a brand, we picture their visual identity; their logo, colours, or even a popular advert we’ve seen. But whilst doing this, we will also have subconsciously developed a series of beliefs about what that brand stands for, or what it …
