When we think about hackers, our general perception is that they target big corporations, government agencies or research facilities. In fact, 78% of small businesses are being targeted by cyber criminals (source: Smart Company). According to IBM Chairwoman and CEO, Ginni Rometty “Cybercrime is the …
Have you ever put together a beautifully created digital marketing campaign with a healthy advertising budget, that you were certain would generate more business, only for it to fall short of your expectations? While there could be many variables that lead to this failure, there …
Why landing pages are important for your digital campaigns. Read More »
Websites are pretty much part of everyday business life. If you own a company, the chances are you’ve gone through the process of creating or managing the development of your website, if not once, but many times over. When businesses begin planning the development, or …
We all know how much time and effort goes into building a brand-new website however, more often than not, that’s where the story ends. The website is launched, and everything works just as it should. Right? No! Even if you get lucky and your website …
Firstly, Google does not ‘eat’ any content. That was simply a clever ploy to crowbar another SEO related acronym into the headline. That being said, E-A-T is something you need to be aware of if you’re serious about improving your website’s search performance. E-A-T stands …
Following Holden’s departure from Australia, we put the automotive industry’s search engine marketing performance under the spotlight and analysed how many Google users have been looking online for our top ten car badges and models over the last five years – you might be surprised …
How are Australia’s top car manufacturers and models competing on search engines? Read More »
The phrase ‘I’ll Google it’ has become common place in everyday conversation and is usually used when looking to solve a problem or answer a question but also, when searching with intent such as to buy clothes, find a local plumber or book a holiday. …
Search trends show signs of promise but also sticking points for Cairns tourism Read More »
Local SEO is exactly what you’d expect – Search Engine Optimisation, so your business appears in local searches. You may have seen Google’s local results that shows three nearby solutions. Here are some quick wins so you get noticed. If you haven’t claimed your Google …
If growth is your goal for 2020, you need a considered communications plan which does more than sit in a folder on your laptop gathering digital dust. Here are our top tips. Start with a simple calendar of events. Include obvious dates such as Christmas …
Starting the new year with a clear, considered communications plan is one of the most effective steps you can take to ensure your marketing works harder for your business. By aligning your strategy with a plan, you will have a proactive rather than reactive blueprint …
Preparing your marketing content calendar for 2020 Read More »
