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What media is your audience consuming?

By Darren Baines / February 1, 2024

In this latest blog, learn what media your audience is consuming now and what will likely unfold throughout the rest of 2024.

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Website analytics that tell a better story

By Juan Ruiz / November 9, 2023

To understand users’ journeys and be able to tell a better story, it is key to speak the data language, be aware of the possibilities and have an idea of the available tools for the trade. This will ultimately help to make better-informed decisions. Here are some key elements that will help you start your own analytics journey.

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Building websites that last

By Juan Ruiz / July 6, 2023

Most websites, no matter how well designed or built, will need an upgrade or redesign at some point, to ensure their relevance and effectiveness as a marketing and sales tool. A lot of businesses that have been around for more than 5 years have probably […]

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Small Business, Big Impact: Marketing Tips that Enable Success

By Darren Baines / May 3, 2023

As Queensland Small Business Month kicks off, we’re sharing our go-to marketing tips to help fellow entrepreneurs, go-getters, and business owners achieve lasting success. Whether your business has been operating for a few years or a few decades, one sure thing is that having a […]

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Five easy ways to improve your website performance

By Juan Ruiz / April 4, 2023

Website speed is one of the key elements that help (or detract) from establishing a positive first impression for visitors. In today’s world of instant gratification, we expect websites to be lightning-fast and always available. Therefore, when visiting a website, we tend to expect the […]

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The dos and don’ts of using ChatGPT for SEO

By Darren Baines / March 3, 2023

The artificial intelligence chatbot by OpenAI, ChatGPT has been causing a bit of a stir in many industries, including marketing. With an insane number of possibilities for its use and the potential to streamline or even eradicate some functions, it’s clear to see why the […]

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Web design patterns: Navigation

By Juan Ruiz / February 2, 2023

It is 2023. After 30 years we are all familiar with websites and the Internet. We easily recognise common patterns when we visit a website and even though there are many exceptions, we all have expectations in terms of where to find certain elements and […]

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A guide to maintaining your WordPress website

By Juan Ruiz / October 6, 2022

Launching a website is usually the result of many hours of planning, design, copywriting, photography, development, and testing. And even though it feels like the end of a big journey, it also marks the start of a new, almost never-ending activity: website maintenance. It happens […]

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Secure your digital presence

By Juan Ruiz / August 2, 2022

While most people understand the complexity of having a solid digital presence, some businesses are not aware of all the moving parts required to create a robust one. This is particularly important when building a website, especially when it comes to the management and administration […]

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Why you should be moving to Google Analytics 4 (GA4) now

By Darren Baines / July 7, 2022

Google has announced that from July 1 2023, its Universal Analytics (UA) platform will no longer be available and will be replaced with Google Analytics 4 (GA4). At this point, your existing website performance reports will stop working and you will need to use the […]

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