What makes a great website?
Websites are pretty much part of everyday business life. If you own a company, the chances are you’ve gone through the process of creating or managing the development of your website, if not once, but many times over. When businesses begin
How to get more sales from your website
We all know how much time and effort goes into building a brand-new website however, more often than not, that’s where the story ends. The website is launched, and everything works just as it should. Right? No! Even if you get
How to create content Google wants to EAT?
Firstly, Google does not ‘eat’ any content. That was simply a clever ploy to crowbar another SEO related acronym into the headline. That being said, E-A-T is something you need to be aware of if you’re serious about improving your website’s
How are Australia’s top car manufacturers and models competing on search engines?
Following Holden’s departure from Australia, we put the automotive industry’s search engine marketing performance under the spotlight and analysed how many Google users have been looking online for our top ten car badges and models over the last five years
Search trends show signs of promise but also sticking points for Cairns tourism
The phrase ‘I’ll Google it’ has become common place in everyday conversation and is usually used when looking to solve a problem or answer a question but also, when searching with intent such as to buy clothes, find a local
EP3: How to get noticed using local SEO
Local SEO is exactly what you’d expect - Search Engine Optimisation, so your business appears in local searches. You may have seen Google’s local results that shows three nearby solutions. Here are some quick wins so you get noticed. If you haven’t
EP2: Preparing your content calendar
If growth is your goal for 2020, you need a considered communications plan which does more than sit in a folder on your laptop gathering digital dust. Here are our top tips. Start with a simple calendar of events. Include obvious
Ep1: How can you leapfrog your competitors on Google to rank higher?
It’s a problem many businesses face. With search engines checking numerous factors, it’s no longer a simple case of ‘stuffing’ keywords into your website - it’s become much more sophisticated. Through competition analysis, we can effectively reverse engineer any site’s success and
Preparing your marketing content calendar for 2020
Starting the new year with a clear, considered communications plan is one of the most effective steps you can take to ensure your marketing works harder for your business. By aligning your strategy with a plan, you will have a
The 2020 marketing essentials for Cairns businesses
As we enter the new decade, and businesses strive to grab the attention of their customers through an ever-growing toolkit of digital and traditional marketing tactics, we’ve put together our very own list of marketing essentials for Cairns businesses to