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Google has announced that from July 1 2023, its Universal Analytics (UA) platform will no longer be available and will be replaced with Google Analytics 4 (GA4). At this point, your existing website performance reports will stop working and you will need to use the […]
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Businesses or organisations with an existing .com.au, .net.au, org.au, asn.au, id.au, gov.au or edu.au can now claim their .au domain. From 24 March to 20 September 2022, the .au Domain Administration is allowing businesses and organisations with at least one of these existing domains, to […]
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Whether you are trying to generate leads or grow online or offline sales, most businesses use digital marketing to drive future revenue. With 68% of online experiences beginning with a search engine (Source: BrightEdge) many of us are well aware of the importance of Search […]
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In late 2020, Apple signalled a range of privacy changes it intended to introduce to provide its users with more control over the data that’s shared via apps downloaded through the Apple App Store. Following the iOS 14.5 update, all apps in the App Store […]
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When we think about hackers, our general perception is that they target big corporations, government agencies or research facilities. In fact, 78% of small businesses are being targeted by cyber criminals (source: Smart Company). According to IBM Chairwoman and CEO, Ginni Rometty “Cybercrime is the […]
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Have you ever put together a beautifully created digital marketing campaign with a healthy advertising budget, that you were certain would generate more business, only for it to fall short of your expectations? While there could be many variables that lead to this failure, there […]
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Websites are pretty much part of everyday business life. If you own a company, the chances are you’ve gone through the process of creating or managing the development of your website, if not once, but many times over. When businesses begin planning the development, or […]
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We all know how much time and effort goes into building a brand-new website however, more often than not, that’s where the story ends. The website is launched, and everything works just as it should. Right? No! Even if you get lucky and your website […]
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Firstly, Google does not ‘eat’ any content. That was simply a clever ploy to crowbar another SEO related acronym into the headline. That being said, E-A-T is something you need to be aware of if you’re serious about improving your website’s search performance. E-A-T stands […]
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Following Holden’s departure from Australia, we put the automotive industry’s search engine marketing performance under the spotlight and analysed how many Google users have been looking online for our top ten car badges and models over the last five years – you might be surprised […]
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