Stories
BLOG eCommerce
The main goal of a landing page is to transform regular traffic and visitors into leads or customers. While this implies that every page on a website is a potential landing page, there are cases where additional considerations need to be taken to reduce friction and convince your audience to convert.
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As with any digital or physical asset, a website needs constant maintenance and updates. However, sometimes even with regular content changes, minor redesigns or navigation changes, there inevitably comes a point when a complete redesign is unavoidable. In this article, Juan points out some signs when a website redesign is needed.
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To understand users’ journeys and be able to tell a better story, it is key to speak the data language, be aware of the possibilities and have an idea of the available tools for the trade. This will ultimately help to make better-informed decisions. Here are some key elements that will help you start your own analytics journey.
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Whether you buy your groceries, clothes and presents online or have merely booked one session at your local spa years ago, chances are you’ve been exposed to the world of eCommerce in some shape or form. And with such a broad landscape it is up to business owners and developers to deliver an optimal user experience and shape how people interact, make choices and ultimately influence perceptions and decisions to move them from consideration to sale.
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Having a website is a critical component when running a business. Even with the prominence of social media, most users expect companies to have a website where they can find relevant, up to date and official information 24/7. This has become even more crucial during […]
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If 2020 has taught us anything, it’s how quickly things can change. One minute we’re going about our business as usual and the next, the planet is turned on its head. Whilst the impacts of Covid-19 have been sadly devastating to billions, it is also […]
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We all know how much time and effort goes into building a brand-new website however, more often than not, that’s where the story ends. The website is launched, and everything works just as it should. Right? No! Even if you get lucky and your website […]
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As ever, the year seems to have flown by with the customary gasps of disapproval at the likes of Myer for showcasing their festive displays in September, being voiced regularly by the masses. Whilst this may seem a tad early, it is a savvy move […]
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