Meet your new boss, the customer!
“The customer is king” is probably one of most overused clichés in business having been recited in Boardrooms and offices for decades to the point where the message is almost taken for granted and arguably, has lost much of its
Marketing in 2019 – what you need to know
As 2018 draws to a close and the festive celebrations gather momentum, December is also traditionally the time of year when conversations centre around how fast time is passing us by - before we know it, we’ll be ringing in
Sorry (not sorry!)
We have all been on the receiving end of less than satisfactory customer service at some point in our lives, which is why it is understandably unsettling when your company is the one who has provided it. Handled correctly, complaints
Why your website is failing your business
If 1,000 people visited your shop or contacted your business but you failed to sell a thing, you would quite rightly, be alarmed and immediately take steps to identify what was preventing them from engaging and purchasing. Your digital marketing and
The pen is mightier
In an era of rapid, technological revolution and an over-crowded market where consumers are constantly bombarded with advertising and social media updates, the written word is arguably more important than ever. We consume a lot of content – it’s just more
Battle of the Brands
Often when we think about a brand, we picture their visual identity; their logo, colours, or even a popular advert we’ve seen. But whilst doing this, we will also have subconsciously developed a series of beliefs about what that brand
Marketing – the Ultimate Moving Target
Marketing your business for success is a tricky beast – it’s not a case of ‘set and forget’, it’s a constantly moving target and if you’re not careful, it can run away from you and take on a life of
A picture speaks a thousand words
As the old saying goes, a picture speaks a thousand words, but which of those thousand does your company say? Your imagery is one of your strongest communication tools, so it needs to shout loudly enough to stop people in
Just like Eurovision, GDPR stretches far beyond EU borders
Spectators of this year’s Eurovision Song Contest would be forgiven for wondering where exactly Europe begins and ends. Entries from Australia, Israel and many other non-European countries provides no geographical boundary for the competition. And whilst most Australian’s would have
In print we trust
We’re all familiar with the term ‘retro’. It’s used most frequently in the context of fashion, music, décor, food and anything connected to trends which have been and gone, only to rise like a phoenix from the ashes once more