The pen is mightier
In an era of rapid, technological revolution and an over-crowded market where consumers are constantly bombarded with advertising and social media updates, the written word is arguably more important than ever. We consume a lot of content – it’s just more
Battle of the Brands
Often when we think about a brand, we picture their visual identity; their logo, colours, or even a popular advert we’ve seen. But whilst doing this, we will also have subconsciously developed a series of beliefs about what that brand
Marketing – the Ultimate Moving Target
Marketing your business for success is a tricky beast – it’s not a case of ‘set and forget’, it’s a constantly moving target and if you’re not careful, it can run away from you and take on a life of
A picture speaks a thousand words
As the old saying goes, a picture speaks a thousand words, but which of those thousand does your company say? Your imagery is one of your strongest communication tools, so it needs to shout loudly enough to stop people in
Just like Eurovision, GDPR stretches far beyond EU borders
Spectators of this year’s Eurovision Song Contest would be forgiven for wondering where exactly Europe begins and ends. Entries from Australia, Israel and many other non-European countries provides no geographical boundary for the competition. And whilst most Australian’s would have
In print we trust
We’re all familiar with the term ‘retro’. It’s used most frequently in the context of fashion, music, décor, food and anything connected to trends which have been and gone, only to rise like a phoenix from the ashes once more
I heard it through the grapevine
People have shared their stories and advice for many thousands of years. Whether through discussion, paintings, tapestries, or the written word, we continue to pass on our recommendations, stories and guidance to family and friends through word of mouth. An
Baking the best Consistency Cake
Who doesn’t love a delicious cake?! But it has to taste amazing – it’s no good if it looks the part but fails to live up to the expectations of your taste buds. Conversely, it could be a fantastic cake, but
There are 12 businesses like yours nearby
When was the last time you had a proper look at your competitors? Competition is healthy! Keeping up to date with industry trends will help you focus and ensure you are always one step ahead of the pack. Create a simple list
A Fresh New Marketing Agency Launches in Cairns
Forte Marketing has opened its doors to businesses in Cairns and is set to bring innovative and exciting marketing campaigns to companies in the region. Founded by Louise Ottewell and Darren Baines and underpinned by over 30 years’ industry experience,