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Answer Engine Optimisation, or AEO, is the love child of traditional Search Engine Optimisation (SEO) and AI, specifically Large Language Models (LLM) such as ChatGPT, Bing Chat, and Googleโs Gemini that powers its AI Overviews. While SEO focuses on increasing the visibility of your website […]
Read MoreJust the mention of those two letters โ A.I. โ and you can see the full spectrum of emotions and thoughts it conjures in business owners. At Forte, we have been exploring ways to integrate AI into our workflows. In this blog post we show how AI and LLMs can empower small businesses. While it’s important to be aware of their limitations and the importance of responsible use, LLMs offer a wealth of practical applications.
Read MoreYou only get one chance to make a first impression. A well-designed homepage should guide users toward their goals while serving as a “display” or “front door” for new visitors.
Read MoreThe artificial intelligence chatbot by OpenAI, ChatGPT has been causing a bit of a stir in many industries, including marketing. With an insane number of possibilities for its use and the potential to streamline or even eradicate some functions, itโs clear to see why the […]
Read MoreWe are all familiar with the saying โless is moreโ but, there are times when this unwritten rule does not apply. Before you even put down a word, itโs important to consider both your audience, and the medium. To assist, we have compiled some tips […]
Read MoreIf growth is your goal for 2020, you need a considered communications plan which does more than sit in a folder on your laptop gathering digital dust. Here are our top tips. Start with a simple calendar of events. Include obvious dates such as Christmas […]
Read MoreItโs a problem many businesses face. With search engines checking numerous factors, itโs no longer a simple case of โstuffingโ keywords into your website – itโs become much more sophisticated. Through competition analysis, we can effectively reverse engineer any siteโs success and identify their weaknesses […]
Read MoreStarting the new year with a clear, considered communications plan is one of the most effective steps you can take to ensure your marketing works harder for your business. By aligning your strategy with a plan, you will have a proactive rather than reactive blueprint […]
Read MoreAs we enter the new decade, and businesses strive to grab the attention of their customers through an ever-growing toolkit of digital and traditional marketing tactics, weโve put together our very own list of marketing essentials for Cairns businesses to help increase your bottom line. […]
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