We are all familiar with the saying ‘less is more’ but, there are times when this unwritten rule does not apply. Before you even put down a word, it’s important to consider both your audience, and the medium. To assist, we have compiled some tips …
If growth is your goal for 2020, you need a considered communications plan which does more than sit in a folder on your laptop gathering digital dust. Here are our top tips. Start with a simple calendar of events. Include obvious dates such as Christmas …
It’s a problem many businesses face. With search engines checking numerous factors, it’s no longer a simple case of ‘stuffing’ keywords into your website – it’s become much more sophisticated. Through competition analysis, we can effectively reverse engineer any site’s success and identify their weaknesses …
Ep1: How can you leapfrog your competitors on Google to rank higher? Read More »
Starting the new year with a clear, considered communications plan is one of the most effective steps you can take to ensure your marketing works harder for your business. By aligning your strategy with a plan, you will have a proactive rather than reactive blueprint …
Preparing your marketing content calendar for 2020 Read More »
As we enter the new decade, and businesses strive to grab the attention of their customers through an ever-growing toolkit of digital and traditional marketing tactics, we’ve put together our very own list of marketing essentials for Cairns businesses to help increase your bottom line. …
The 2020 marketing essentials for Cairns businesses Read More »
Generational marketing is a key tool when segmenting your marketing audience as it provides a useful method of defining marketing strategy, channels and messaging. However, the effectiveness of generational marketing really boils down to how well you know the behaviours and preferences of Baby Boomers …
The written word has undergone a major transformation in the past two decades. With the advent and mass adoption of the internet, social media and SMS messaging into our lives, the way we write has had to adapt to suit the medium, making it even …
In an era of rapid, technological revolution and an over-crowded market where consumers are constantly bombarded with advertising and social media updates, the written word is arguably more important than ever. We consume a lot of content – it’s just more likely to be on …
