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INSIGHTS AND RESOURCES

How marketers can tap into the subconscious

By Darren Baines / September 29, 2021

90% of buying decisions are made subconsciously. It’s incredible to think that after billions of years of evolution, technological innovation and an abundance of choice, our primal brain does most of the heavy lifting. Leaving the most advanced and evolved part of the human brain, […]

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Secure your .au domain name

By Juan Ruiz / September 2, 2021

One of the first things that businesses tend to look at when establishing a brand, is choosing a domain name. According to auDA, the .au Domain Administration organisation, at the end of the last financial year they had 3,339,032 .au domain names under their management, […]

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Photo of Juan Pablo Ruiz - Web Developer

Juan Ruiz Joins Forte Marketing as Director

By Louise Ottewell / July 28, 2021

Forte Marketing is pleased to announce the appointment of Juan Ruiz as a Director and Web Developer of the business. Founded by Darren Baines and Louise Ottewell, the company is now in its fifth year of operation and is well established as a high-quality, full-service […]

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What you should know before planning your marketing strategy

By Darren Baines / June 23, 2021

What you should know before planning your marketing strategy When businesses look to put together a marketing strategy, it’s tempting for them to jump straight to the execution. Identifying the channels they will use, what their posts will look like and what advertising they will […]

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Shartara’s Shenanigans… My first two months at Forte

By Shartara Hampton / June 4, 2021

I’m officially two months into my new role as the Marketing Assistant at Forte Marketing and what a time it’s been. Being part of the Forte team has given me countless opportunities to acquire new skills and also to develop skills that I sometimes didn’t […]

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How Apple’s iOS14 update will affect your Facebook Advertising campaigns

By Darren Baines / April 28, 2021

In late 2020, Apple signalled a range of privacy changes it intended to introduce to provide its users with more control over the data that’s shared via apps downloaded through the Apple App Store. Following the iOS 14.5 update, all apps in the App Store […]

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Conversational Marketing

By Louise Ottewell / March 10, 2021

Our voice is one of the most powerful tools we have to express ourselves. From heartfelt wedding speeches, rousing political addresses and university lectures, to award ceremony speeches and even in song, we can communicate effectively without necessarily speaking the same language. At the other […]

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Avoid Writing the Wrongs

By Louise Ottewell / February 4, 2021

We are all familiar with the saying ‘less is more’ but, there are times when this unwritten rule does not apply. Before you even put down a word, it’s important to consider both your audience, and the medium. To assist, we have compiled some tips […]

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Is your website safe from hackers?

By Darren Baines / January 3, 2021

When we think about hackers, our general perception is that they target big corporations, government agencies or research facilities. In fact, 78% of small businesses are being targeted by cyber criminals (source: Smart Company). According to IBM Chairwoman and CEO, Ginni Rometty “Cybercrime is the […]

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Christmas – the Claus for Celebration

By Louise Ottewell / December 2, 2020

If 2020 has taught us anything, it’s how quickly things can change. One minute we’re going about our business as usual and the next, the planet is turned on its head. Whilst the impacts of Covid-19 have been sadly devastating to billions, it is also […]

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