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Breaking the mold with better photography

By Raquel Lobera / March 8, 2024

Most of us have a great camera in our pockets. But that doesn’t make us photographers. As with any trade, some rules and tricks can help you highlight your strengths and tell a story through video and photography while staying away from soulless and dull content that seems to be flooding social media networks.

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What media is your audience consuming?

By Darren Baines / February 1, 2024

In this latest blog, learn what media your audience is consuming now and what will likely unfold throughout the rest of 2024.

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You canโ€™t ignore TikTok forever.

By Darren Baines / May 26, 2022

TikTok has been emerging as the hottest social media platform for some time now. In fact, it was the most downloaded app of 2021 around the world (source: Shopify), with an estimated 8.2million Australian users. With experts believing its usage will continue to increase in […]

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Blurred Lines

By Louise Ottewell / November 4, 2021

When it comes to social media, it is generally accepted that there will be some degree of filtering or editing applied to the majority of photos you scroll past on any given day. For some, itโ€™s barely perceptible but on others, the faces of people […]

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How Appleโ€™s iOS14 update will affect your Facebook Advertising campaigns

By Darren Baines / April 28, 2021

In late 2020, Apple signalled a range of privacy changes it intended to introduce to provide its users with more control over the data thatโ€™s shared via apps downloaded through the Apple App Store. Following the iOS 14.5 update, all apps in the App Store […]

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