Marketing Strategy

Marketing for Recovery: Online planner to help Cairns businesses succeed

With the new financial year shaping up to be one of the most challenging in recent history, Forte Marketing has developed a complimentary online planner. By answering a series of questions, Cairns businesses can sharpen their marketing tools to increase engagement with their current audience …

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Search trends show signs of promise but also sticking points for Cairns tourism

The phrase ‘I’ll Google it’ has become common place in everyday conversation and is usually used when looking to solve a problem or answer a question but also, when searching with intent such as to buy clothes, find a local plumber or book a holiday. …

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Preparing your marketing content calendar for 2020

Starting the new year with a clear, considered communications plan is one of the most effective steps you can take to ensure your marketing works harder for your business. By aligning your strategy with a plan, you will have a proactive rather than reactive blueprint …

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The 2020 marketing essentials for Cairns businesses

As we enter the new decade, and businesses strive to grab the attention of their customers through an ever-growing toolkit of digital and traditional marketing tactics, we’ve put together our very own list of marketing essentials for Cairns businesses to help increase your bottom line. …

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Talking about my generation?

Generational marketing is a key tool when segmenting your marketing audience as it provides a useful method of defining marketing strategy, channels and messaging. However, the effectiveness of generational marketing really boils down to how well you know the behaviours and preferences of Baby Boomers …

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