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Search trends show signs of promise but also sticking points for Cairns tourism

By Darren Baines / February 6, 2020

The phrase ‘I’ll Google it’ has become common place in everyday conversation and is usually used when looking to solve a problem or answer a question but also, when searching with intent such as to buy clothes, find a local plumber or book a holiday. […]

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Preparing your marketing content calendar for 2020

By Louise Ottewell / January 10, 2020

Starting the new year with a clear, considered communications plan is one of the most effective steps you can take to ensure your marketing works harder for your business. By aligning your strategy with a plan, you will have a proactive rather than reactive blueprint […]

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The 2020 marketing essentials for Cairns businesses

By Darren Baines / December 10, 2019

As we enter the new decade, and businesses strive to grab the attention of their customers through an ever-growing toolkit of digital and traditional marketing tactics, we’ve put together our very own list of marketing essentials for Cairns businesses to help increase your bottom line. […]

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Christmas is coming!

By Louise Ottewell / October 10, 2019

As ever, the year seems to have flown by with the customary gasps of disapproval at the likes of Myer for showcasing their festive displays in September, being voiced regularly by the masses. Whilst this may seem a tad early, it is a savvy move […]

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Talking about my generation?

By Darren Baines / September 9, 2019

Generational marketing is a key tool when segmenting your marketing audience as it provides a useful method of defining marketing strategy, channels and messaging. However, the effectiveness of generational marketing really boils down to how well you know the behaviours and preferences of Baby Boomers […]

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Matching customer expectations with reality

By Darren Baines / July 3, 2019

At some point in our lives we will all be drawn in by the lure of powerful marketing, only to be utterly disappointed by reality when a product or service fails to live up to our expectations. Even if you’ve been lucky or studious enough […]

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Like Ps in a pod

By Darren Baines / June 7, 2019

Hands up if you think price is the main decision-making factor when it comes to purchasing choices? If so, you may want to think again. With so many businesses focussing on cost to differentiate themselves from their competitors, it is all too easy to miss […]

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Sell the benefit, not the comparison

By Louise Ottewell / May 2, 2019

All too often, businesses compare their product or service with their competitors in marketing campaigns which might on the face of it seem logical, but often means they miss out on communicating the value of their offer directly to their customers. When businesses use statements […]

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You’ve got the leads, so now what?

By Louise Ottewell / February 22, 2019

You’ve done everything right – your brand is killing it, your digital presence is well balanced, your products and services meet the needs of your customers and your website and brochures are well written, contain beautiful imagery and are up to date. You sit back […]

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Marketing in 2019 – what you need to know

By Louise Ottewell / December 6, 2018

As 2018 draws to a close and the festive celebrations gather momentum, December is also traditionally the time of year when conversations centre around how fast time is passing us by – before we know it, we’ll be ringing in 2019! Whilst others are busy […]

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