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Generational marketing is a key tool when segmenting your marketing audience as it provides a useful method of defining marketing strategy, channels and messaging. However, the effectiveness of generational marketing really boils down to how well you know the behaviours and preferences of Baby Boomers […]
At some point in our lives we will all be drawn in by the lure of powerful marketing, only to be utterly disappointed by reality when a product or service fails to live up to our expectations. Even if you’ve been lucky or studious enough […]
Hands up if you think price is the main decision-making factor when it comes to purchasing choices? If so, you may want to think again. With so many businesses focussing on cost to differentiate themselves from their competitors, it is all too easy to miss […]
Often when we think about a brand, we picture their visual identity; their logo, colours, or even a popular advert we’ve seen. But whilst doing this, we will also have subconsciously developed a series of beliefs about what that brand stands for, or what it […]
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