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INSIGHTS AND RESOURCES

Why you should be moving to Google Analytics 4 (GA4) now

By Darren Baines / July 7, 2022

Google has announced that from July 1 2023, its Universal Analytics (UA) platform will no longer be available and will be replaced with Google Analytics 4 (GA4). At this point, your existing website performance reports will stop working and you will need to use the […]

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Is your website alive?

By Juan Ruiz / June 30, 2022

According to the Search Engine Journal, 93% of online experiences begin with a search engine. And naturally, having a website is the first step to being found. But competition is a click away. Business owners know that owning a domain and adding some content and […]

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Shartara’s Shenanigans – One Year In

By Shartara Hampton / June 24, 2022

Welcome friends and fans to another chapter of Shartara’s Shenanigans. I know it’s such a cliché thing to say, but haven’t the past 6 months gone by so fast? There have been so many changes since the last time we checked in, but first, let’s […]

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You can’t ignore TikTok forever.

By Darren Baines / May 26, 2022

TikTok has been emerging as the hottest social media platform for some time now. In fact, it was the most downloaded app of 2021 around the world (source: Shopify), with an estimated 8.2million Australian users. With experts believing its usage will continue to increase in […]

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Time for a different vantage point

By admin / April 29, 2022

A parting message from Louise Ottewell When Darren and I first began discussing the possibility of joining forces and opening our own Cairns based marketing agency, it felt right. There were no niggling doubts, just a shared vision to strengthen the marketing solutions available locally, […]

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Claiming your .au domain

By Darren Baines / March 28, 2022

Businesses or organisations with an existing .com.au, .net.au, org.au, asn.au, id.au, gov.au or edu.au can now claim their .au domain. From 24 March to 20 September 2022, the .au Domain Administration is allowing businesses and organisations with at least one of these existing domains, to […]

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Having a website is just the starting point

By Juan Ruiz / March 15, 2022

Having a website is a critical component when running a business. Even with the prominence of social media, most users expect companies to have a website where they can find relevant, up to date and official information 24/7. This has become even more crucial during […]

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How much does Search Engine Optimisation cost your business?

By Darren Baines / February 2, 2022

Whether you are trying to generate leads or grow online or offline sales, most businesses use digital marketing to drive future revenue. With 68% of online experiences beginning with a search engine (Source: BrightEdge) many of us are well aware of the importance of Search […]

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Shartara’s Shenanigans. The much-anticipated update!

By Shartara Hampton / December 3, 2021

Welcome to another episode of Shartara’s Shenanigans, where you get to find out what it’s like being the marketing assistant at Forte Marketing. Sorry it’s been so long, I’ve been super busy wildin out and time is flying here at the Forte Fortress as we […]

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Blurred Lines

By Louise Ottewell / November 4, 2021

When it comes to social media, it is generally accepted that there will be some degree of filtering or editing applied to the majority of photos you scroll past on any given day. For some, it’s barely perceptible but on others, the faces of people […]

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