Marketing and Web Design Blog
INSIGHTS AND RESOURCES
“You get what you pay for” – that’s how the saying goes. However, sometimes, you don’t even get that! SEO, in some cases, has enabled vendors to sell something intangible, unaccountable, and, in some extreme cases, unmeasurable. Hearing from businesses who are “getting SEO done” […]
Launching a website is usually the result of many hours of planning, design, copywriting, photography, development, and testing. And even though it feels like the end of a big journey, it also marks the start of a new, almost never-ending activity: website maintenance. It happens […]
When a product or service has mass-market appeal, a business may consider its customer to be anyone and everyone. Whilst a business may want everyone to like or use their product or service, the truth is in fact the opposite. Every business, product, or service […]
While most people understand the complexity of having a solid digital presence, some businesses are not aware of all the moving parts required to create a robust one. This is particularly important when building a website, especially when it comes to the management and administration […]
Google has announced that from July 1 2023, its Universal Analytics (UA) platform will no longer be available and will be replaced with Google Analytics 4 (GA4). At this point, your existing website performance reports will stop working and you will need to use the […]
According to the Search Engine Journal, 93% of online experiences begin with a search engine. And naturally, having a website is the first step to being found. But competition is a click away. Business owners know that owning a domain and adding some content and […]
TikTok has been emerging as the hottest social media platform for some time now. In fact, it was the most downloaded app of 2021 around the world (source: Shopify), with an estimated 8.2million Australian users. With experts believing its usage will continue to increase in […]
A parting message from Louise Ottewell When Darren and I first began discussing the possibility of joining forces and opening our own Cairns based marketing agency, it felt right. There were no niggling doubts, just a shared vision to strengthen the marketing solutions available locally, […]
Businesses or organisations with an existing .com.au, .net.au, org.au, asn.au, id.au, gov.au or edu.au can now claim their .au domain. From 24 March to 20 September 2022, the .au Domain Administration is allowing businesses and organisations with at least one of these existing domains, to […]
Having a website is a critical component when running a business. Even with the prominence of social media, most users expect companies to have a website where they can find relevant, up to date and official information 24/7. This has become even more crucial during […]
