The Challenge
The Catholic Diocese of Cairns stretches across 23 parishes and 30 schools, from Cardwell to Cape York and the Torres Strait. Despite its reach, the Diocese faced a fragmented identity, inconsistent fonts, colours, and logos across schools and parishes.
They needed a modern, cohesive brand that could:
- Reflect their vision of “Encountering Christ, sharing our joy.”
- Engage younger and older audiences alike.
- Provide clarity and consistency across digital, print, and community platforms.
- Enable staff across 50+ sites to confidently apply the brand without specialist design support.
The Solution
Forte Marketing partnered with the Diocese to deliver a comprehensive rebrand:
Logo Design
A stylised map of the region, intersected by a cross, symbolising both the breadth of the Diocese and its faith mission. Delivered as a flexible suite (primary, simplified, and mono versions) for use across uniforms, signage, and digital platforms.
Colour Palette & Typography
Inspired by Far North Queensland’s tropical landscapes, we created a fresh palette of greens and established clear font hierarchies to ensure readability and modern appeal.
Brand Kit & Templates
A practical toolkit including business cards, letterheads, email signatures, social graphics, video elements, and magazine covers, empowering staff to deliver communications consistently.
Brand Guidelines
A full set of brand guidelines was produced and supported by templates, ensuring smooth rollout across all parishes and schools.
The Outcome
The Diocese now has a unified, modern identity that honours tradition while presenting a welcoming and inclusive face to the community.
From parish newsletters to school signage, the brand communicates with clarity, consistency, and joy, strengthening the connection between the Diocese and the communities it serves. The scalable system means that future campaigns, events, and parish materials can easily adopt the identity without the need for major redesigns.
Key Deliverables
• Full logo suite and visual identity system
• Colour palette & typography
• Templates for print, digital & video
• Brand guidelines
• Stakeholder engagement sessions for leadership and staff
Let's get to work
If you want your next web development initiative to be part of your success story, we’d love to hear from you. If you have a project in mind, but aren’t sure where to start, you can book a one hour free consultation with our team.
