Cairns’ newest barber shop, Global Cutz, recently opened with a goal of bringing good vibes, community and style to the local community.

To capture what makes them unique and showcase their versatile approach, they engaged Forte Marketing to deliver a suite of video content for their website and social media.

As with any content creation project, we aligned all the moving pieces to make the most of the shooting day. This included coordinating timing around the fit-out, ensuring barbers were ready to work, and having real customers in the chair so the content felt authentic, busy, and engaging.

The video assets allowed Global Cutz to run social media content in the lead-up to their grand opening, building momentum and awareness before day one.