Signature Staff
It’s like Tinder, but for recruitment. See how we helped introduce a new way for labour hire and recruiting hospitality staff.
Short staffed? There’s an app for that!
When Signature Staff developed an app to help candidates and clients connect in real time, they needed a way to capture potential users’ attention while explaining how it works. That’s where we came in.
Working closely with the team at Signature Staff, we established a marketing strategy that disrupted the social media feeds of potential candidates and clients, held their attention long enough to explain the concept, and then captured their interest through registrations or leads.
From disruption to download
The campaign included a series of short comedy skits, designed simply to disrupt. A suite of explainer videos and static ads then carried the conversation forward, encouraging captive audiences to visit the website and download the app.
The right tool for the job
All that traffic needed a destination. At the core of the campaign, we created simple, clean, and informative landing pages to better educate both clients and candidates. The landing page for clients focused on capturing leads, while the page for candidates quickly highlighted the benefits and encouraged immediate app downloads.
Let's get to work
If you want your next marketing or web design initiative to be part of your success story, we’d love to hear from you. If you have a project in mind, but aren’t sure where to start, you can book a one hour free consultation with our team.
