A showcase of Cairns
and FNQ’s green credentials.
Uniquely positioned between the Great Barrier Reef and the Wet Tropics rainforest. Our region is dedicated to transitioning towards a low-carbon, nature-positive future through innovative projects and sustainable practices.
Collaborating with a range of green initiatives and industry leaders, Forte Marketing was tasked by the Cairns Regional Council to help share the story of the region’s innovative green initiatives and investment opportunities.
The challenge
The project called for careful coordination among nine different initiatives and their owners throughout the region, all aimed at capturing the innovative advancements in the green economy.
With each green case study at a unique stage of development, showcasing the diverse efforts of projects scattered across the region, required a format that would allow every narrative to weave seamlessly into a compelling overarching story. Forte Marketing developed a format that consistently highlighted the significance of each contribution while helping to build a bigger picture of the region’s smart green credentials.
The solution
Forte Marketing worked with the project partners to establish a cohesive brand identity that stands out in a ‘green’ marketplace.
Once the brand was formed, we moved on to content creation. We curated content with program partners to tell “our” story while ensuring that content can be repurposed to deliver better value for money. This led to videos, social media reels, and printed case studies showcasing projects across Biodiversity & Carbon Markets, Net Zero Energy and the Circular Economy.
Let's get to work
If you want your next web development initiative to be part of your success story, we’d love to hear from you. If you have a project in mind, but aren’t sure where to start, you can book a one hour free consultation with our team.
