Waterproofing Melbourne
Website Development
Waterproofing Melbourne specialises in everything from pools and tanks to rooftops, balconies, basements and water features. Since 2001, the business has built a reputation among some of the city's most prestigious addresses, taking on everything from heritage homes to large-scale commercial and industrial builds across the country.
The existing website no longer reflected that reputation. With a new logo already in hand, Waterproofing Melbourne engaged us to rebuild the site from the ground up, giving the business a digital presence that matched the calibre of its work.
The Challenge
Some of the key challenges included:
Waterproofing Melbourne specialises in everything from pools and tanks to rooftops, balconies, basements and water features. Since 2001, the business has built a reputation among some of the city's most prestigious addresses, taking on everything from heritage homes to large-scale commercial and industrial builds across the country.
The existing website no longer reflected that reputation. With a new logo already in hand, Waterproofing Melbourne engaged us to rebuild the site from the ground up, giving the business a digital presence that matched the calibre of its work.
The Solution
Content architecture & wireframes
We began by rebuilding the site's structure and mapping a clear sitemap around each core service: pools, tanks, rooftops, water features, balconies and basements. This gave us a considered content framework to build from.
Website design & build
The new site was designed and developed to be fully responsive, incorporating the client's new logo and brand identity, with prominent calls to action and a simple enquiry form to help convert research into leads.
Project photography & videography
A key part of the project was capturing new photography and video of Waterproofing Melbourne's work in action, including a standout rooftop project at Luna Park in St Kilda. We combined the resulting footage with existing video to build out richer, more visual content across the site.
The outcome
Waterproofing Melbourne now has a website that properly reflects its standing in the market: mobile-friendly, easy to navigate, and built around photography and video of recent projects rather than stock imagery. Visitors can browse projects by service type and see the scale of work the business is capable of, from luxury residential jobs to complex commercial and industrial sites, giving the team a stronger foundation for converting research into enquiries.
Let's get to work
If you want your next marketing or web design initiative to be part of your success story, we’d love to hear from you. If you have a project in mind, but aren’t sure where to start, you can book a one hour free consultation with our team.
