Forte Marketing has put together a handy bite-sized guide to help adults (specifically parents), get to grips with the ins and outs of key social media platforms, iOS and Android device configurations. The guide provides a top-level overview of the key features and also, information about the tools that can be used to protect you or your child online.
Whilst we are by no means providing guidance as to what parents should or shouldn’t be letting their child view online, we are increasingly aware that some adults are in the dark about what their child can access with a few simple taps on a screen.
Bridging the digital knowledge gap
In the last 12 months, we saw Mark Zuckerberg testify at the USA Congress regarding the Facebook and Cambridge Analytica scandal. Similarly, early in March, two executives from Snapchat were called up by the UK’s Digital, Culture, Media and Sport Committee to explain how their age verification process works – or doesn’t work, as would seem to be the case. In both instances, it was clear that there was huge knowledge gap when it comes to the world of social media and digital technology.
As marketers, we spend a substantial amount of time using these platforms and have summarised our knowledge to produce a guide that gives adults a basic overview of some of the features available on prominent social media platforms and, controls that can be implemented to help make a child’s digital experience safer.
The Digital Tool Kit is available to download here and provides an overview of Instagram, Snapchat, WhatsApp, YouTube, Facebook and Twitter. In addition, the guide provides device set up configuration tips for parents to help protect their children and their wallets.
The information compiled is by no means as a comprehensive guide and should be used only as a starting point from which the reader can delve more deeply into relevant areas. Note also that the very nature of the digital world in which many of us live, means that things move quickly which may result in some of this information changing from the date of authoring.