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Juan Ruiz Joins Forte Marketing as Director

Photo of Juan Pablo Ruiz - Web Developer

Forte Marketing is pleased to announce the appointment of Juan Ruiz as a Director and Web Developer of the business. Founded by Darren Baines and Louise Ottewell, the company is now in its fifth year of operation and is well established as a high-quality, full-service marketing agency.

Juan specialises in web development, IT solutions, and front and back-end coding. Having spent over a decade working with agencies and businesses in Cairns, Melbourne, Brisbane and PNG, Juan is no stranger to the Forte team and is excited to come on board as a Director.

‘’I always enjoy working with Forte Marketing and admire how Louise and Darren have built a company which stands out for the right reasons. They aren’t afraid to try new approaches and never compromise on results. I embrace the challenges that this way of working brings, as it aligns with the way I like to do business, plus I love to learn. It is impossible to grow without stepping outside of your comfort zone’’ said Juan, Director and Web Developer, Forte Marketing.

‘’When we first started talking about joining forces last year, I was excited to explore the possibility of being part of the team. The timing was right and having already worked together for many years, including before Forte Marketing was founded, it was great being able to take the next step’’ he added.

Armed with a degree in Systems Engineering and Computer Science, Juan’s knowledge and skillset will strengthen the ability for the company to continue to grow and offer the best digital marketing outcomes to new and existing clients. With many industries undergoing significant digital transformation and requiring more sophisticated IT solutions, Forte Marketing has continuously developed its capabilities, providing the advanced programming, web development, ecommerce and other digital resources that businesses need.

‘’Louise and I have always grown the business with the aspiration of Juan becoming a permanent fixture within Forte Marketing. We have seen a significant shift in the demands and ambitions of businesses, particularly regarding system integrations and automations, alongside advanced web development requirements, so now seemed like the perfect time for Juan to come on board’’ said Darren Baines, Co-Founder and Director, Forte Marketing.

At a time which has been challenging for many businesses, being able to confidently plan for the future is essential and whilst nobody could have predicted the pandemic, it has meant that decisions for many companies are now being made from a slightly different perspective than they had been previously.

‘’Whilst we have of course been mindful of the uncertainty brought about by the pandemic, we have not let this become a distraction and instead, chosen to focus on how we can strengthen and grow’’ said Louise Ottewell, Co-founder and Director, Forte Marketing.

‘’We work hard to make sure that our clients continue to come first, which means we have to provide the solutions they need to adapt to the new ‘normal’. Increasingly, marketing is becoming more technical and requires IT know-how to enable campaigns for smaller companies to compete with the big players. We are in a unique position to offer that to our clients.

Many of our clients have been with us since day one which isn’t just because we do good work that helps increase their bottom line, it’s because they enjoy working with us. That’s why maintaining the personality of the team and finding people to join us who genuinely share our passion, is so important’’ she added.

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