Marketing for Recovery: Online planner to help Cairns businesses succeed

With the new financial year shaping up to be one of the most challenging in recent history, Forte Marketing has developed a complimentary online planner. By answering a series of questions, Cairns businesses can sharpen their marketing tools to increase engagement with their current audience and also, widen their reach further. The Marketing for Recovery planner generates a tailored checklist which highlights what businesses are doing well as well as areas for improvement, covering a range of disciplines from lead generation and SEO to social media and content marketing.

The Cairns based marketing agency created the free online tool as a unique way to support local businesses.

“At the beginning of the pandemic, Louise and I sat down to plan how we could offer support to the local business community in a way that was valuable and at a time of need. Having experienced a number of recessions, we knew the recovery phase was when businesses begin regrouping and thinking about the path ahead. Rather than provide generic advice, we wanted an easy, effective way to deliver a tailored action plan that gave companies the power to make improvements to their approach to marketing.

We then worked with the team to combine our collective experience in digital and traditional marketing, creative campaigns and web development to ensure the Marketing for Recovery planner contained something useful for as many businesses as possible” said Darren Baines, Co-Founder, Forte Marketing.

The Marketing for Recovery planner also contains useful templates to allow businesses to effectively plan their social media activity and content calendars. Louise Ottewell, Co-Founder, Forte marketing continues:

“Sometimes businesses just need some guidance with planning. We frequently see companies struggling to align their social media in a way that supports their commercial objectives. Our free social media template guides businesses through the steps required to navigate through to develop a social media presence that is not only creative and engaging, but targeted and valuable.

Moving into the new financial year, businesses need to communicate clearly, concisely and demonstrate value to their audience. The content calendar and the social media planner will ensure businesses take the time to structure their communications and content so that it resonates both with the business and customer.”

The Marketing for Recovery planner guides participants through a series of questions to get an overview of the business’ approach to marketing. Once completed, the online planner instantly generates a marketing action plan that provides quick tips for businesses to enhance their marketing moving forward.

The Marketing for Recovery planner is available free online at: fortemarketing.com.au/marketing-planner