Search Engine Marketing
Miss Louise is a boutique luxury accessories store in the heart of Melbourne.
Forte Marketing began working with Miss Louise in 2022 to improve their search engine ranking and visibility across Google with a view to increasing online sales.
With an extensive range of products on their website, we saw an opportunity to synchronise the catalogue with the Google Merchant Center, allowing us to increase both the visibility and their search ranking by showing products on multiple Google placements including search, image and shopping tabs.
Once the catalogue was in place, we planned and set up a Google Ads Shopping campaign to promote specific brands and products in all major Australian cities. These ads place Miss Louise' range of designer products prominently when customers are looking for a little luxury. Helping to increase online sales whilst also building their customer base.
What the client said
Having my product catalogue synchronised automatically on Google has increased exposure. We have also seen sales coming from the Google Shopping campaign since the first month, which is fantastic!
Jacqueline Fishman, Owner, Miss Louise