Our Work
RESILIENCE ENTERPRISES INCLUSIVE, DIVERSE, DIFFERENT
After seven successful years in the industry, the Resilience Enterprises team decided it was time for a fresh new look that truly reflects their vibrant and positive approach. Rejecting industry norms, which often sport a clinical and bland aesthetic, the behaviour and training provider wanted a visual identity that’s as non-conformist as their business philosophy.
A brand that stands out
The rebrand included colour as the flexible visual element and strong typography for familiarity and recognition. The tree illustration not only captures the diverse and inclusive nature of their business, but pays homage to the original tree of life, utilised since the business’ formation.
To bring versatility and visual intrigue, abstract patterns are used to complement the vibrant brand colour palette.
A brand with personality
Going beyond the visual identity, we also helped capture the brand personality and voice. By delving into their brand archetype and characteristics, we ensured that every piece of content not only looks the part but also speaks the part.
Their work is often unpredictable and challenging, and involves some of society’s most vulnerable individuals. That’s why we fashioned a tone that makes their messaging easy to grasp, all while showcasing their compassionate, inclusive, and positive nature.
Solutions delivered
Logo Design and Visual Identity
Brand Personality and Voice
Brand Guidelines