Shantara Resort Port Douglas is a boutique, adults only, oasis of style and seclusion. The resort is consistently popular with guests, receiving excellent reviews and many repeat customers.
The client had three main marketing objectives:
- Increase direct bookings to reduce the dominance of agent reservations
- Increase bookings during quieter periods
- Improve engagement with current and potential customers
Forte Marketing produced a digital audit that details a series of optimisation recommendations to help ensure their marketing campaigns were efficient and effective. The digital marketing campaigns promote Shantara to potential guests in Australia, USA and Europe and are tailored to regional booking trends. A monthly report is compiled to monitor the success and ongoing optimisation to ensure results are continually delivered.
Forte Marketing’s campaigns delivered a significant increase in direct online and phone bookings. By also providing current guests and potential visitors with regular newsletters and social media updates, the cohesive strategy ensured a high level of conversion.
What the client said
Since working with Forte Marketing, the Shantara Resort has seen a significant increase in direct bookings, as well as greater engagement on social media.
Forte Marketing were able to provide an effective, considered SEO/digital marketing strategy and have ensured they continually monitor the progress of each campaign, making adjustments where necessary.
I would highly recommend Forte Marketing. They are professional, friendly and they get the job done.
Peter Brown, Manager, Shantara Resort Port Douglas