Our Work
TORRES STRAIT REGIONAL AUTHORITY
Project brief
The Torres Strait Regional Authority (TSRA) is an Australian Government Statutory Authority that advises on affairs regarding the Torres Strait region, this includes the implementation and management of programs, policy proposals, and assisting TSI and Aboriginal communities, individuals, and organisations, at regional, state, territory, and national levels.
Forte Marketing assisted the TSRA with a full website redesign in compliance with Australian Government requirements and their brand guidelines to improve user experience, operational efficiency and visual aesthetics of the website.
Design challenge
The TSRA is a dynamic organisation with a wide footprint and broad variety of users and stakeholders. The opportunity was to scale their online presence and improve user experience with a fully redesigned website. As the TSRA is a federal government agency, we needed to ensure the solution was compliant will all government requirements including security, accessibility, technical performance, ease of use and flexibility.
Information architecture.
Our team, in conjunction with the TSRA, started by tackling the website’s information architecture. We prepared sitemaps and wireframes which allow us to progress into design with a clear understanding of the content requirements and priorities.
Solutions Delivered
We established a solid web presence with a focus on user experience, creating a positive impression, encouraging user engagement and driving action for users in remote communities, government agencies and prospecting employees along other audiences. Some of the key features included a custom visual block builder, WCAG 2.1 compliance, custom search engine, customised content publication approval workflow, Australian-based hosting, fully responsive solution and technical SEO. On top of that we went through the Australian government Essential Eight principles to mitigate and reduce security risks within the platform.