Stories
Louise Ottewell
As 2018 draws to a close and the festive celebrations gather momentum, December is also traditionally the time of year when conversations centre around how fast time is passing us by – before we know it, we’ll be ringing in 2019! Whilst others are busy […]
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We have all been on the receiving end of less than satisfactory customer service at some point in our lives, which is why it is understandably unsettling when your company is the one who has provided it. Handled correctly, complaints can bring about strong ambassadors […]
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In an era of rapid, technological revolution and an over-crowded market where consumers are constantly bombarded with advertising and social media updates, the written word is arguably more important than ever. We consume a lot of content – it’s just more likely to be on […]
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Marketing your business for success is a tricky beast – it’s not a case of ‘set and forget’, it’s a constantly moving target and if you’re not careful, it can run away from you and take on a life of its own or worse still, […]
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As the old saying goes, a picture speaks a thousand words, but which of those thousand does your company say? Your imagery is one of your strongest communication tools, so it needs to shout loudly enough to stop people in their tracks and make your […]
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We’re all familiar with the term ‘retro’. It’s used most frequently in the context of fashion, music, décor, food and anything connected to trends which have been and gone, only to rise like a phoenix from the ashes once more as a new generation ‘discovers’ […]
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Who doesn’t love a delicious cake?! But it has to taste amazing – it’s no good if it looks the part but fails to live up to the expectations of your taste buds. Conversely, it could be a fantastic cake, but look awful in which […]
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When was the last time you had a proper look at your competitors? Competition is healthy! Keeping up to date with industry trends will help you focus and ensure you are always one step ahead of the pack. Create a simple list of pros and […]
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Forte Marketing has opened its doors to businesses in Cairns and is set to bring innovative and exciting marketing campaigns to companies in the region. Founded by Louise Ottewell and Darren Baines and underpinned by over 30 years’ industry experience, the duo introduces a big […]
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