EP3: How to get noticed using local SEO
Local SEO is exactly what you’d expect – Search Engine Optimisation, so your business appears in local searches. You may have seen Google’s local results that shows three nearby solutions.
Here are some quick wins so you get noticed.
If you haven’t claimed your Google Business Page, ensure you do. Complete the relevant details for your business along with the areas you serve. Add photos and posts to help people discover just how great you are.
Word of mouth has evolved with the digital age. Reviews on Google and Facebook help validate your brand, but they also signal to search engines that you’re a trusted business. So, ensure you have plan to capture and respond to reviews online.
As most people access the internet on their phones, Google places priority on mobile user experience so it is imperative that your website works seamlessly on these devices.
Finally, add your website to directories such as LocalSearch, ensuring your contact details are all consistent.