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Like Ps in a pod

By Darren Baines / June 7, 2019

Hands up if you think price is the main decision-making factor when it comes to purchasing choices? If so, you may want to think again. With so many businesses focussing on cost to differentiate themselves from their competitors, it is all too easy to miss […]

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Sell the benefit, not the comparison

By Louise Ottewell / May 2, 2019

All too often, businesses compare their product or service with their competitors in marketing campaigns which might on the face of it seem logical, but often means they miss out on communicating the value of their offer directly to their customers. When businesses use statements […]

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Youโ€™ve got the leads, so now what?

By Louise Ottewell / February 22, 2019

Youโ€™ve done everything right โ€“ your brand is killing it, your digital presence is well balanced, your products and services meet the needs of your customers and your website and brochures are well written, contain beautiful imagery and are up to date. You sit back […]

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Marketing in 2019 โ€“ what you need to know

By Louise Ottewell / December 6, 2018

As 2018 draws to a close and the festive celebrations gather momentum, December is also traditionally the time of year when conversations centre around how fast time is passing us by – before we know it, weโ€™ll be ringing in 2019! Whilst others are busy […]

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Battle of the Brands

By Darren Baines / August 3, 2018

Often when we think about a brand, we picture their visual identity; their logo, colours, or even a popular advert weโ€™ve seen. But whilst doing this, we will also have subconsciously developed a series of beliefs about what that brand stands for, or what it […]

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Marketing โ€“ the Ultimate Moving Target

By Louise Ottewell / July 6, 2018

Marketing your business for success is a tricky beast โ€“ itโ€™s not a case of โ€˜set and forgetโ€™, itโ€™s a constantly moving target and if youโ€™re not careful, it can run away from you and take on a life of its own or worse still, […]

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