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Plugins: Curse or blessing?

By Juan Ruiz / April 3, 2025

Content Management Systems, like WordPress, use plugins as the core mechanism to extend its functionality and grow. However, that doesnโ€™t mean every problem requires a plugin solution. In this blog post weโ€™ll dive a bit deeper into when plugins are genuinely needed and when they become an unnecessary burden that not only slow down a site but also could make it more vulnerable and difficult to maintain.

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How to audit your website: a practical guide

By Juan Ruiz / February 7, 2025

Over the past six months, we have completed website audits for businesses all over Australia, from professional services to e-commerce stores and membership-based organisations. We have met with business owners and offered specific recommendations for each of their businesses. While every website we reviewed was unique, the same issues kept appearing across multiple industries.

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The Power of Open Source

WordPress and the power of Open Source

By Juan Ruiz / December 9, 2024

Most developers and business owners have likely heard of WordPress, and even casual users have probably explored creating their first website using the platform. Its name has become synonymous with accessible web development. WordPress is now one of the most used Content Management Systems, powering […]

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From click to conversion: crafting effective landing pages

By Juan Ruiz / October 14, 2024

The main goal of a landing page is to transform regular traffic and visitors into leads or customers. While this implies that every page on a website is a potential landing page, there are cases where additional considerations need to be taken to reduce friction and convince your audience to convert.

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Don’t skip the blueprint: the power of wireframes.

By Juan Ruiz / August 16, 2024

Website design is similar to building a house. Both require a solid foundation and a clear blueprint to guide the design and development process. Just as an architect creates detailed floor plans, web designers and developers rely on wireframes to visualise user paths, display layouts, information hierarchy, and even simple interactions.

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Should you trust AI with your business?

By Juan Ruiz / June 7, 2024

Just the mention of those two letters โ€“ A.I. โ€“ and you can see the full spectrum of emotions and thoughts it conjures in business owners. At Forte, we have been exploring ways to integrate AI into our workflows. In this blog post we show how AI and LLMs can empower small businesses. While it’s important to be aware of their limitations and the importance of responsible use, LLMs offer a wealth of practical applications.

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Time for a website redesign

3 Signs itโ€™s time to revamp your website

By Juan Ruiz / January 19, 2024

As with any digital or physical asset, a website needs constant maintenance and updates. However, sometimes even with regular content changes, minor redesigns or navigation changes, there inevitably comes a point when a complete redesign is unavoidable. In this article, Juan points out some signs when a website redesign is needed.

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Website analytics that tell a better story

By Juan Ruiz / November 9, 2023

To understand users’ journeys and be able to tell a better story, it is key to speak the data language, be aware of the possibilities and have an idea of the available tools for the trade. This will ultimately help to make better-informed decisions. Here are some key elements that will help you start your own analytics journey.

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Effective ecommerce web design

By Juan Ruiz / September 1, 2023

Whether you buy your groceries, clothes and presents online or have merely booked one session at your local spa years ago, chances are youโ€™ve been exposed to the world of eCommerce in some shape or form. And with such a broad landscape it is up to business owners and developers to deliver an optimal user experience and shape how people interact, make choices and ultimately influence perceptions and decisions to move them from consideration to sale.

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Building websites that last

By Juan Ruiz / July 6, 2023

Most websites, no matter how well designed or built, will need an upgrade or redesign at some point, to ensure their relevance and effectiveness as a marketing and sales tool. A lot of businesses that have been around for more than 5 years have probably […]

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