Stories
Darren Baines
While AI searches currently drive less than 1% of traffic to most websites (Source: Glenn Gabe, June 2025), there’s no denying that the use of AI tools, such as ChatGPT, has grown considerably. AI chatbots and search tools have clocked up over 55.2billion visits in […]
Answer Engine Optimisation, or AEO, is the love child of traditional Search Engine Optimisation (SEO) and AI, specifically Large Language Models (LLM) such as ChatGPT, Bing Chat, and Google’s Gemini that powers its AI Overviews. While SEO focuses on increasing the visibility of your website […]
More often than not, when we ask the question, who is your ideal customer or customers, the answer is predominantly ‘everyone’. Some businesses will have developed target audiences to varying degrees of segmentation, and to varying depths of profiling. Now, each industry, business, product and […]
This blog aims to help guide you through the fiscal elements of your marketing plan. Whether you’re staring at a blank spreadsheet or unsure how much marketing can cost, we’ll take you through everything you need to know to prioritise your marketing budget successfully.
If you’re staring into the abyss, trying to pull together your marketing strategy or action plan for 2025, but have no idea where to start, you’re not alone. Rather than add to the noise and the BS, we’re giving you 25 tips you can consider. Bringing calm to the calamity that is marketing.
Businesses come to us with a problem they want to solve. Whether it’s struggling with declining sales, insufficient leads, or limited visibility, many of these issues boil down to the fact that the business is unable to tap into demand. Or grow their market share. […]
Why your search engine strategy needs to change. Once the pinnacle of the internet, Google has long been a thorn in business owners’ sides. For the past two decades, quality traffic often went hand in hand with ranking first on the search engine platform. All […]
With access to so much real-time data from digital campaigns, it’s no wonder marketers and business owners have become hypersensitive to instant feedback loops. As Meta, Google, and other digital marketing platforms make it easier to track one interaction end-to-end, the visibility of reach, frequency, […]
Forte Marketing is expanding its reach by opening a new office in Melbourne.
It’s fair to say that Google has been playing around with its search algorithm quite a bit so far in 2024. Towards the end of April, the search giant confirmed that it had concluded the rollout of its first core update of the year. Their goal was […]
