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One of the first things that businesses tend to look at when establishing a brand, is choosing a domain name. According to auDA, the .au Domain Administration organisation, at the end of the last financial year they had 3,339,032 .au domain names under their management, […]
As we enter the new decade, and businesses strive to grab the attention of their customers through an ever-growing toolkit of digital and traditional marketing tactics, we’ve put together our very own list of marketing essentials for Cairns businesses to help increase your bottom line. […]
The written word has undergone a major transformation in the past two decades. With the advent and mass adoption of the internet, social media and SMS messaging into our lives, the way we write has had to adapt to suit the medium, making it even […]
“The customer is king” is probably one of most overused clichés in business having been recited in Boardrooms and offices for decades to the point where the message is almost taken for granted and arguably, has lost much of its impact. If all companies were […]
Often when we think about a brand, we picture their visual identity; their logo, colours, or even a popular advert we’ve seen. But whilst doing this, we will also have subconsciously developed a series of beliefs about what that brand stands for, or what it […]
People have shared their stories and advice for many thousands of years. Whether through discussion, paintings, tapestries, or the written word, we continue to pass on our recommendations, stories and guidance to family and friends through word of mouth. An essential tool for marketers, word […]
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