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While AI searches currently drive less than 1% of traffic to most websites (Source: Glenn Gabe, June 2025), there’s no denying that the use of AI tools, such as ChatGPT, has grown considerably. AI chatbots and search tools have clocked up over 55.2billion visits in […]
The main goal of a landing page is to transform regular traffic and visitors into leads or customers. While this implies that every page on a website is a potential landing page, there are cases where additional considerations need to be taken to reduce friction and convince your audience to convert.
Website design is similar to building a house. Both require a solid foundation and a clear blueprint to guide the design and development process. Just as an architect creates detailed floor plans, web designers and developers rely on wireframes to visualise user paths, display layouts, information hierarchy, and even simple interactions.
With access to so much real-time data from digital campaigns, it’s no wonder marketers and business owners have become hypersensitive to instant feedback loops. As Meta, Google, and other digital marketing platforms make it easier to track one interaction end-to-end, the visibility of reach, frequency, […]
Just the mention of those two letters – A.I. – and you can see the full spectrum of emotions and thoughts it conjures in business owners. At Forte, we have been exploring ways to integrate AI into our workflows. In this blog post we show how AI and LLMs can empower small businesses. While it’s important to be aware of their limitations and the importance of responsible use, LLMs offer a wealth of practical applications.
You only get one chance to make a first impression. A well-designed homepage should guide users toward their goals while serving as a “display” or “front door” for new visitors.
In this latest blog, learn what media your audience is consuming now and what will likely unfold throughout the rest of 2024.
To understand users’ journeys and be able to tell a better story, it is key to speak the data language, be aware of the possibilities and have an idea of the available tools for the trade. This will ultimately help to make better-informed decisions. Here are some key elements that will help you start your own analytics journey.
Most websites, no matter how well designed or built, will need an upgrade or redesign at some point, to ensure their relevance and effectiveness as a marketing and sales tool. A lot of businesses that have been around for more than 5 years have probably […]
As Queensland Small Business Month kicks off, we’re sharing our go-to marketing tips to help fellow entrepreneurs, go-getters, and business owners achieve lasting success. Whether your business has been operating for a few years or a few decades, one sure thing is that having a […]
