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It is likely that if you operate a business with a website, then you would have heard the term ‘Search Engine Optimisation’ (SEO) thrown around a few times, even if you aren’t entirely sure what it means. In a nutshell, SEO is the practice of […]
As ever, the year seems to have flown by with the customary gasps of disapproval at the likes of Myer for showcasing their festive displays in September, being voiced regularly by the masses. Whilst this may seem a tad early, it is a savvy move […]
Generational marketing is a key tool when segmenting your marketing audience as it provides a useful method of defining marketing strategy, channels and messaging. However, the effectiveness of generational marketing really boils down to how well you know the behaviours and preferences of Baby Boomers […]
Forte Marketing has put together a handy bite-sized guide to help adults (specifically parents), get to grips with the ins and outs of key social media platforms, iOS and Android device configurations. The guide provides a top-level overview of the key features and also, information […]
“The customer is king” is probably one of most overused clichés in business having been recited in Boardrooms and offices for decades to the point where the message is almost taken for granted and arguably, has lost much of its impact. If all companies were […]
As 2018 draws to a close and the festive celebrations gather momentum, December is also traditionally the time of year when conversations centre around how fast time is passing us by – before we know it, we’ll be ringing in 2019! Whilst others are busy […]
If 1,000 people visited your shop or contacted your business but you failed to sell a thing, you would quite rightly, be alarmed and immediately take steps to identify what was preventing them from engaging and purchasing. Your digital marketing and more specifically your website, […]
Spectators of this year’s Eurovision Song Contest would be forgiven for wondering where exactly Europe begins and ends. Entries from Australia, Israel and many other non-European countries provides no geographical boundary for the competition. And whilst most Australian’s would have heard of the Eurovision Song […]
People have shared their stories and advice for many thousands of years. Whether through discussion, paintings, tapestries, or the written word, we continue to pass on our recommendations, stories and guidance to family and friends through word of mouth. An essential tool for marketers, word […]
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