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Have you noticed a sudden drop in your Google search performance?

By Darren Baines / October 6, 2023

In September, Google initiated the rollout of its latest tweaks to its search algorithm, dubbed the Helpful Content Update. The second update of its kind this year, this rollout cemented Google’s commitment to ‘people first’ content. As with all Google updates, some sites notice giant […]

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Are you getting the SEO service you’re paying for?

By Darren Baines / November 3, 2022

“You get what you pay for” – that’s how the saying goes. However, sometimes, you don’t even get that! SEO, in some cases, has enabled vendors to sell something intangible, unaccountable, and, in some extreme cases, unmeasurable. Hearing from businesses who are “getting SEO done” […]

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A guide to maintaining your WordPress website

By Juan Ruiz / October 6, 2022

Launching a website is usually the result of many hours of planning, design, copywriting, photography, development, and testing. And even though it feels like the end of a big journey, it also marks the start of a new, almost never-ending activity: website maintenance. It happens […]

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Secure your digital presence

By Juan Ruiz / August 2, 2022

While most people understand the complexity of having a solid digital presence, some businesses are not aware of all the moving parts required to create a robust one. This is particularly important when building a website, especially when it comes to the management and administration […]

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Why you should be moving to Google Analytics 4 (GA4) now

By Darren Baines / July 7, 2022

Google has announced that from July 1 2023, its Universal Analytics (UA) platform will no longer be available and will be replaced with Google Analytics 4 (GA4). At this point, your existing website performance reports will stop working and you will need to use the […]

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Having a website is just the starting point

By Juan Ruiz / March 15, 2022

Having a website is a critical component when running a business. Even with the prominence of social media, most users expect companies to have a website where they can find relevant, up to date and official information 24/7. This has become even more crucial during […]

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How much does Search Engine Optimisation cost your business?

By Darren Baines / February 2, 2022

Whether you are trying to generate leads or grow online or offline sales, most businesses use digital marketing to drive future revenue. With 68% of online experiences beginning with a search engine (Source: BrightEdge) many of us are well aware of the importance of Search […]

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Christmas – the Claus for Celebration

By Louise Ottewell / December 2, 2020

If 2020 has taught us anything, it’s how quickly things can change. One minute we’re going about our business as usual and the next, the planet is turned on its head. Whilst the impacts of Covid-19 have been sadly devastating to billions, it is also […]

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How to create content Google wants to EAT?

By Darren Baines / March 13, 2020

Firstly, Google does not ‘eat’ any content. That was simply a clever ploy to crowbar another SEO related acronym into the headline. That being said, E-A-T is something you need to be aware of if you’re serious about improving your website’s search performance. E-A-T stands […]

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How are Australia’s top car manufacturers and models competing on search engines?

By Darren Baines / March 5, 2020

Following Holden’s departure from Australia, we put the automotive industry’s search engine marketing performance under the spotlight and analysed how many Google users have been looking online for our top ten car badges and models over the last five years – you might be surprised […]

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